Trued1: Original Hasselblad was designed by the same Swedish guy Sixten Sason who also designed the first Saab car models 92-93-96-99. His colleague Björn Envall ex. Saab design boss should have designed this camera. I bet this is a 100% italian job NOT Swedish. Looks odd to say the least.
No, this can not be Italian. They produce a lot of Euro-trash besides the world's most elegant products but this does not look and smell like Italian. The organic shape resembles Japanese cars. I see Asian influence with materials Hermes would apply. They may have commissioned a Japanese artist who is now in hiding.
The Pontiac Aztek of the cameras!
An exceptionally unattractive camera. 70s retro has never really came back. What a waste of design and manufacturing.