awesome background story to a great image.. Thanks for sharing without your commentary - no one would know the efforts involved in getting such a shot. The timing, the planning, the blind luck.
Jogger: My first thought is that this is a thinly veiled advertorial. Would Bloom's work have been showcased without his connection to Apple???
I think the apple came before the cart ;-) I think it's a great image, but what also makes it interesting is that it was selected to be on the apple product launch. The apple exposure is what brought Bloom's work to the foreground making it news worthy. There are millions and millions of compelling photographs out there, the apple endorsement is what sets this image apart.