Donnie G: Someone commented here that the Canon XC10 is a prosumer PowerShot camera, and I agree. The camera is everything that a PowerShot built for pros on a budget should be. I won't try to comment on its image quality or even on whether it will be accepted by the target user base until I can get my hands on one and check it out for myself. What impresses me the most at this time are the design and ergonomics. I think Canon has made a very user friendly camera that, like all PowerShots, can be picked up and used by anyone regardless of their skill level. If all of this proves to be true in practice, then I will definitely buy one for myself by next spring. It would be the first small sensor camera that I would consider to be a compliment to my DSLR system and the way I work. As first impressions go, I really like what I see in the XC10. :))
Love your rants, T3, because they do occasionally contain a nugget of truth, even if only by accident. Example, it is absolutely true that I tend to be loyal to those manufacturers who have never produced a product that has let me down, like Jeep, Apple, and yes, Canon. It's also true that I prefer to shop top drawer, but I'm not opposed to picking up a bargain when it meets my needs. But enough about me. What do you do with your time and how do you spend your money when you're not busily trashing all things Canon? Still living with your parents or what? Oh, and once again, thanks for your support. :))
If smartphone video clips define the upper limits of your need for, and, understanding of video production, T3, then I can see why a device like the XC10 wouldn't make sense to you. However, my work demands that I strive for higher ground when producing video, for myself or for my customers, and if the XC10 proves to be the camera that can help me achieve my goals, then yes, I will buy one, or maybe even two. Meanwhile, when between jobs, as long as I can entertain myself by catching swarms of testy trolls in my net, then I can have fun and relax too. And the fishing is always good in these waters. Thank you for your support! :))
Fixed lens pro video cameras routinely cost $2500 and more, and the XC10 is a video camera first and foremost. What sets it apart from other single chip video cameras, like the GH4, is that it is built around video ergonomics instead of a stills camera SLR design. Canon's approach to this video camera design appears to be equally well suited to being used by stills photographers who are new to video capture, but find themselves being forced to learn it in order to stay competitive in todays multimedia hungry marketplace. If, like me, you are trying to transition from stills capture to pro level video capture, then a camera, like this XC10, that comes complete with everything you need to get started for a mere $2500, is cheap compared to the cost of any cinema camera or even the GH4 once you add up the cost of lenses and other accessories that you will have to buy for the GH4 before you can use it. Of course, if you don't do pro grade video then none of this matters to you. :))
Well T3, you're at least right about one thing, Canon does count on people who think. Is the camera worth its asking price? Nobody will know the answer to that one until they become available to buy. Just because you may not be able to afford the camera is no reason to knock it. Chances are you aren't one of the folks that this camera was designed for in the first place. The camera is expensive because it's designed to withstand heavy pro use and therefore must be as reliable as a 5DIII or 1DX. The absence of interchangeable lenses and RAW capture aren't deal breakers for me. Whether they prove to be deal breakers for other targeted users will be made crystal clear in the marketplace when these cameras become available for sale. Now, do I think this type of camera is a good idea? Yes I do, but as in all things, time will tell who's right and who's wrong, so save your venom until after the Christmas buying season when you might actually have some facts to backup your rant with. :))
Someone commented here that the Canon XC10 is a prosumer PowerShot camera, and I agree. The camera is everything that a PowerShot built for pros on a budget should be. I won't try to comment on its image quality or even on whether it will be accepted by the target user base until I can get my hands on one and check it out for myself. What impresses me the most at this time are the design and ergonomics. I think Canon has made a very user friendly camera that, like all PowerShots, can be picked up and used by anyone regardless of their skill level. If all of this proves to be true in practice, then I will definitely buy one for myself by next spring. It would be the first small sensor camera that I would consider to be a compliment to my DSLR system and the way I work. As first impressions go, I really like what I see in the XC10. :))
Canon creates another tool for working pros that, once again, sends armchair hobbyists stomping about madly and foaming at the mouth with rage and resentment because the product wasn't designed for them and isn't priced for them either. Boohoo! How dare Canon put pros before trolls! Let's teach Canon a lesson by running out right now and buying all the A7s, A6000s, FZ1000s, and GH4s we can find, then put our Canon lenses on them. I bet that'll show Canon who's boss. :))
Donnie G: It's wonderful to see the trolls whipped up into a feeding frenzy over Canon's XC10 multi-media camera, especially since, on this site, that usually means that Canon has hit another grand slam home run out of the marketplace ballpark. Canon's fresh approach to camera design ergonomics, distilled from their Cinema EOS cameras, is a very clear indication of the form any mirrorless EOS DSLR replacement will take in the future. Imagine a mirrorless EOS Rebel with no need of a battery draining EVF and no need for a mirror box to support an OVF because it would have a simple removable eye loupe that attaches directly to the live view display. You would control the sensor display from the grip via a joystick when the loupe is attached. Ah, but first things first. :))
It'll be great to see what real world users actually think of the camera. As in all things, time will tell. Won't it be fun to see the sales figures at the end of the year? I think so. :))
It's wonderful to see the trolls whipped up into a feeding frenzy over Canon's XC10 multi-media camera, especially since, on this site, that usually means that Canon has hit another grand slam home run out of the marketplace ballpark. Canon's fresh approach to camera design ergonomics, distilled from their Cinema EOS cameras, is a very clear indication of the form any mirrorless EOS DSLR replacement will take in the future. Imagine a mirrorless EOS Rebel with no need of a battery draining EVF and no need for a mirror box to support an OVF because it would have a simple removable eye loupe that attaches directly to the live view display. You would control the sensor display from the grip via a joystick when the loupe is attached. Ah, but first things first. :))
munro harrap: I have just read Canon's stuff on this on their own website. UK price is £1600, so it is only 2.something times more expensive than an FZ1000, but they are advertizing it as an aspiring filmaker and enthusiasts camera. IT is worth downloading the spec sheets, but as well as limited IS in 4K mode there is none in slow or fast modes either anywhere and the battery life typically is around 75 minutes, people.I cannot see anything about recording levels or external recording level monitoring, but it does have an external mic and a headphone socket.Very expensive considering you get just a loupe instead of an optical or even EVF viewfinder. I cannot imagine using it for stills, and cannot imagine how noisy it might be in poor light with an f5.6 lens on a 1" sensor, can you?
It will be interesting to see if any of the pros who will actually buy and use the XC10 on a daily basis will share any of your imagined concerns about a camera you have never touched or used. But hey, I get it, trolls need love too. :))
What makes the Canon XC10 better or more brilliant than the GH4, A7s, NX1, etc.? Well, instead of building a "me too" version of those other cameras, Canon chose to create the 1st. affordable, purpose built, multi-media device for today's up and coming multi-media professionals. Traditional enthusiasts are not the target audience, although many of the ergonomic and other design elements, such as the clip on viewfinder, will surely find their way into products designed for enthusiasts in the near future. Meanwhile, Canon will sell millions of these new multi-media cameras to those who do see the brilliance and bang for the buck in its design. Great job Canon! Great article DPR! :))
panpen: I can't take beautiful pictures unless I lug 15LB around my neck, print 4x6 and post on Facebook. Yep, that big label showing CANON on my neck strap makes me a pro.
Well panpen, I don't know about the 15 lbs. of cameras carried around your neck that you allude to, or even the Facebook posts, but yeah, I can definitely relate to the amount of equipment and effort it takes to produce hundreds of sales worthy 4x6 prints for purchase at events, such as St. Patrick's Day themed parties, because that's what my crew and I do. So yeah, I tend to stick with equipment that is reliable, fast handling, easy to use, and produces consistent, repeatable results job after job. Stuff like portable commercial grade dye sub printers, Apple computers, etc., and my Canon DSLRs. Pro or not? Don't know and don't care. I just like being paid, on the spot, for my photos. Always have. Those are the choices that work for me. I hope your choices work as well for you. :))
Over 700 comments about comments made by Mr. Maeda. Amazing! I guess it's true that when Canon speaks, everybody listens. :))
I'll be out this St. Patrick's Day weekend earning a few thousand dollars taking pictures with my crappy old Canon DSLRs. You know, the ones with the crummy sensors, huge and heavy bodies, lenses and those obsolete OVFs. When I'm counting my money on Monday I'll try not to give in to the temptation to slap myself silly for making my customers settle for photos that were not taken with an EVF and 14 DR sensor equipped compact, lightweight, mirrorless camera. I suppose, much like Canon, I haven't learned anything from the other camera manufacturers either. :))
Nice interview DPR. It was a fun read. Almost as much fun as reading some of the comments offered by my fellow "Fantasy Canon CEO Couch Potatoes" on this site. I love it when they start foaming at the mouth with their "doomsday is near for Canon predictions". I suppose that's because, based on the couch potato approach to business, Canon should abandon all of its proven camera revenue generating streams in order to seek out the mythical great consumer mirrorless camera mass market. Kind of like what Pentax did briefly. Fortunately, Ricoh was able to slap some sense into them, with the development of the 645Z, before it was too late. So it comes as no surprise that the fantasy Canon CEO couch potatoes see no value to Canon's approach of developing mirrorless cameras for markets where mirrorless works best, such as dedicated enthusiast video cameras that can also do stills in a pinch. Coming soon! :))
AbrasiveReducer: This reminds me of a company I worked for that decided to skip PMA one year. We sent a letter to dealers saying "we're not going out of business but the money we save on PMA will be put to better products and services."
Nobody bought it and the rumors began, so next year it was back to PMA. But with Sony, I think people are confusing Sony's future, which is assured, with the future of Sony cameras which is something else.
I agree. Sony Corp. is dumping all of its unprofitable divisions in order to get more value out of its profit centers. The camera unit has finally managed to show a modest profit over the last 6 months and if that trend continues, then it might avoid being axed. If not, then the camera unit will have to find a new home and new brand name. Anyone interested in a FF Samsung A7 in FE mount with an available legacy Minolta A mount adapter? It could happen. :))
Imaging Division considered a "stable profit generator" because it was able to make money for Sony for the past 2 quarters (6 months). That is likely to be the exact wording of the text of the ad that will be posted on e-bay when Sony tries to sell the Imaging Division, probably before the end of this year. Any buyers out there? :))
mahonj: It is about giving as many options at as many price points as possible for the minimum amount of extra engineering.The innovation is the 24 Mpix sensor, which is available in 2 different bodies at prices $100 apart.You don't have to get angry about it, just buy the one which best suits your budget.
Truth is my wife and I are both passionate about photography and we plan as many photo outings together as her work schedule will permit. She's a workaholic who loves her job and I'm suppose to be a retired event photographer, but I still love doing them. So it's good to have her jump in and remind me that I have no justification for owning certain cameras today, other than I want it because I used to work with equipment of that caliber everyday. Now it's just a weekend thing, so we rent more often than buy, and the stuff we do buy tends to fit within an approximate 8 year upgrade cycle we have established for our cameras and computers, etc.. As far as figuring out women goes, I gave up on that 10 years ago when I couldn't figure out why she chose to marry someone twice her age, but I'm glad she did. BTW, our teens are her niece and nephew who have lived with us since they were 5 and 3 years old. :))
Actually mahonj, that's what most of the anger is all about, the inability of many of those commenting here to afford to buy either of these 2 new Rebels, but especially the higher priced and spec T6s/760D. Oh they want it, but they'll just have to settle for somebody's MILC again, because the wife wants a couple of pair of new shoes. I feel their pain, because I'm in that same leaky boat. My beautiful, wise, (and hopefully, merciful), gal pal, Brandi, has forbidden me to even look at the new Canon 5DS because she and the girl teen are going on a quest to purchase every shoe in the kingdom. She will gut my G.A.S. if I disobey. Since boy teen is useless in a firefight and girl teen crossed over to the dark side at the mere mention of shoe shopping, my only choice is to give in, so that my G.A.S. might survive the day. :))
justmeMN: Canon forecasts that they will sell 6.4 million interchangeable lens cameras this year. Not bad, for a company that does everything wrong. :-)
Canon currently sells 7 different Rebel models at 7 different price points so that every would be DSLR buyer has an opportunity to own one, whether they have $400 to spend or $1,200 to spend. Everybody isn't rich and different stores need products priced at levels that are affordable for the kind of customer it attracts. Canon seems to have a DSLR choice for all of them. That kind of price flexibility helps to keep Canon from being involved in the kind of fire sales that bankrupt its competitors. The only reason MILC cameras exist is because they are suppose to be a more affordable way to compete against Canon for brand recognition and marketshare. Last time I checked, the MILC makers were too busy chewing up each other's tiny marketshare to be any sort of real threat to Canon. :))
Looks like Pentax is going to try to break into the $1,800 - $2,400 market again, probably by offering a 36mp FF body in that price range. All I can say is, "I hope it works for them". :)