E Dinkla: It would be a very smart move if any copyright infringement is compensated by a donation for a good cause. The price to pay can be several times the normal photographer's image price and still hold in court. Greed is not an issue then and the level of shame is multiplied for the company that is not willing to cooperate.
Since when is it greedy for a photographer to expect compensation for his/her work? Is it greedy of you to expect a paycheck in exchange for offering your labor to an employer?