A lot of the former big players in hardware and software - also some of the best - made some bad decisions or made bad choices in the past. Today they've been bought by competitors (like Adobe), are minor companies or are left to be forgotten. Adobe seems to be one of these in the future, not understanding the human nature and overwhelmed by greed, probably convinced by "marketing experts"
How a company can kill itself in a very short time. Forcing users to other brands. Stupid.
Schneider Kreuznach is a state of art lens manufacturer, and has been on the edge for generations. Superior big format, medium format and 35 mm lens production in the film era - along with premium enlarging lenses and optics in many other aspects. Now heading for modern digital cameras. Great news for M43 owners.