Mister Roboto: What the hell is wrong with these companies trying to put a makeup on a pig? iPhone has pathetic camera module so what is the point?
Say what you want, but the iphones crank out the most consistently pleasing images of any camera on the market. Not the best in terms of absolute quality, but if you aim, point and click it's going to get you a usable image almost every time that doesn't need editing. For many people that makes it the best camera on the market.
If people aren't even willing to carry a slim compact with an internal zoom, what makes anyone think they are willing to pack a somewhat expensive and chunky lens with a big ugly cage they have to strap on their phone.
What is the market for this? It seems like anyone who would care enough to pack this much gear with them would already be fine carrying a camera and also wanting better image quality.
ceonupe: we are witnessing the final days of the point and shoot. other companies will do this also and a few phone makers will have a micro lens mount directly on the camera. (think samsung galaxy nx camera but smaller)
People will spend real money on these if they work and work well assuming the phone makers themselves dont just put better lenses or optical zoom options directly in the phones
2eyesee: Wouldn't it be much easier just carrying around an RX100, for example, rather than have to contend with accessories like this for your phone? Much better low light performance too with the 1" type sensor vs a tiny phone sensor.
Kind of what I said below. And it wouldn't even have to be a high end camera. My wife's Canon ELPH 330 already has better image quality than her iphone 6 natively. Surely it would beat the Iphone + add on lens.
havoc315: So a big heavy ultra wide angle lens... That really isn't too ultrawide. Equivalent of 21mm.... I don't see much of a point to this lens.
I said they are a new thing for APS-C DSLR systems. They are not new for photography as a whole. Other systems like FF and mirrorless have had them for a long time.
I think it is pretty funny that you think you can speak for photographers as a whole and tell us that these lenses are useless. There are plenty of very wide and fast lenses. People find plenty of good uses for them. Search flickr for samples of the Sigma 20mm f1.4 or 24mm f1.4 on FF. Maybe the Olympus 12mm f2.0 on m4/3. Fuji 16mm f1.4 is another example. That's the kind of stuff people will use this lens for. And get over yourself while you are at it. Your lack of a need for a product is a sample size of 1 and thus provides no meaningful data for market analysis.
I don't get the point. Just buy a compact camera to use along side your phone if you need more range. These are expensive, not that portable, fiddly to attach, and compromised optically due to the way they work.
Fast wide angles are not a new thing and there's no point trying to convince you of their usefulness here. There are no 14mm f2 AF primes for APS-C. There are no 15, 16, 17, 18, 19 or 20mm AF primes either. If we had a couple options for primes in there, I would agree with you. But we don't. This is the only AF fast wide angle yet for APS-C DSLR.
I'm an m4/3 user, but given the cost, weight and reality of m4/3 AF tracking, I still think I'd take a Nikon or Canon setup in this segment.
That is if you are using it to photograph the kinds of things I typically assume people would want a fast 300mm for.
Johannes Zander: My Olympus ED 150 mm f/2.0 with EC20 is just as good. Only AF might not be as fast as with the new lens. I don't see any super sharpness!Bokeh is average.
There is zero chance that Olympus would make a new pro lens that is bad enough that a lens with a 2x TC could keep up with it.
naltar: inward facing camera to see what's inside your fridge? I thought it's what the handle attached to the door attached to the hinge attached to the fridge is for?
If your camera fridge is on the web, maybe you can see if you need more beer while you are already at the store?
Keytsa: "...Aside from the space-age fridge with the video camera inside it..."
Why would i need camera inside fridge? I heard people put firearms in fridges because for cold weapons you don't need license but cameras? :-))
Maybe the fridge can see when you are out of milk and alert the dairy council?
Seems pretty sad that the kit price with the 16-80 is just the full MSRP for both products added together. Not even a little discount.
You can just buy the 16-80 for $1069 anywhere.
BarnET: 4k video? checkTouch screen checkdecent lens range checkGood sensor checkFast AF check
Damn this looks like a real winner. A new standard for travel zooms with no equal.
We have quite a few options that have a " brighter shortend and give up some range in return". Why do you want the same thing again from Panasonic? Buy a G7 X or a RX100 III. This is wonderfully different.
Hellraiser: Cmon aps-c'ers... Make a 14mm f1.6 prime.Samyang already has a 12mm 2.0. This zoom is nothing new...
That 12mm f2.0 is for mirrorless, not DSLR though.
Try to find a lens faster than f2.8 that is wider than about 40mm equivalent for Nikon or Canon crop DSLR. This fills a definite need.
Rockaw: @admin How about dropping the "crop sensor" label? This is a lens designed to provide an image circle which matches the size of an APS-C sensor, which by definition is "full frame" coverage.
I thought 645 was crop 6x7 anyway... :)
VoiceOfReason: Why would you buy this when there is a 11-20? Am I not understanding something here?
I think you are missing the extra stop of aperture.
Dougbm_2: How is this ultra wide?
14 * 1.5 = 21mm. That's very wide.
Suntan: I can only imagine the price overhead to get a slightly smaller enclosure (compared to any 2.5" based portable HDD.)
Of course they are more expensive just because they are the biggest! Just like this will be even more expensive just because it is the largest capacity and tiniest case. That's marketing 101!
jayliu: Take that Canon. Now let's see what Sony dishes out.
This makes it even more sad that they couldn't fit an EVF or 4k in the G3X.