FBoneOne: They sold the company to Sony :-)
Sony doesn't have any money, so that would fit with the impossible theme.
mpgxsvcd: I seriously don’t get what they are trying to say. It really sounds like their slogan means they see everything as impossible. It almost sounds like their big news is that they are giving up. That what they are trying to say is they realize that everything is impossible.
Something must be getting lost in translation here because that is the single worst advertisement I have ever seen. The “So Called Experts” includes Dpreview. Are they seriously calling out Dpreview after their rep absolutely bombed that interview?
Canon has lost their minds.
Yeah, I kind of read it like that, too.
"We only see impossible" Sounds like they can't see any way to accomplish anything.
Potemkin_Photo: Canon buys ALL the remaining camera companies so that they can dribble out warm-overs at Photokina for the next 100 years and raise prices 25% with each upgrade.
Might be nice. Then we could all get back to taking photos.
LoganVii: Lowering prices, BIG TIME!
They just did that, actually
rrr_hhh: I don't get it at all : may be because I'm not a native English speaker ? But really, I would be hard pressed to translate any of these sentence into my own language.
I mean : one can launch a teaser without telling anything about the subject/object coming, but why on earth making such un-understandable statements : which image of Canon do you think they to are offering to their customers ? What I get from it us just that Canon isn't able to communicate, not even at the symbolic level in order to create a positive image of the brand.
Plus, given the avalanche of negative comments targeting those who don't think Canon is able to see the impossible, well, I just feel aggressed/insulted.
Talk about a communication fiasco...
The whole point is to get people thinking about Canon for a few days while the counter drops to zero. It's creating interest by being so vague that you are forced to imagine.
The risk is that if you announcement doesn't end up being good enough to warrant that kind of imagination, then people feel cheated and misled. So it better be good.
In all seriousness, I doubt it is a camera. If they had a fancy new camera, Photokina would have been the place to launch it.
500 page per minute copier!!
With auto staple!!!
Looks to be nice for simple portraits.
tkbslc: I honestly don't get why everyone is so disappointed. I think you all either had absolutely unrealistic expectations or you just like to complain. Well it's probably both, isn't it?
And it looks as good as any other $900 (MSRP) m4/3 zoom combo out there.
timo: Very ho hum, I fear. The X30 goes back on to the list of possibles.
We certainly know the X30 won't have DOF control as was exhibited in those photos. Good light scenery, maybe it's worth a comparison.
I honestly don't get why everyone is so disappointed. I think you all either had absolutely unrealistic expectations or you just like to complain. Well it's probably both, isn't it?
dynaxx: The Lumix LX100 is a very interesting design for serious photographers looking for a more portable camera ; people that care about IQ and don't give a fig for touchscreens. Best to compare it downwards ( to DSLR's ) rather than upwards ( to P&S's ) and the focal length range becomes its achilles heel. Not using the full sensor area matters not a jot. I think the Leica equivalent model ( D-Lux type 109 ) deserves a mention as the price differential, for once, is not absurd.
Sony deserve some credit here too ; without their pioneering camera designs Pansonic/Leica would not have pushed to create such a good camera.
I must agree with the post below that criticised the writing style. I am sure I have seen Damien's work before ; the graffiti on the walls outside Victoria station, possibly ?
I didn't say it gives better IQ, only that I can prefer that and still be someone who is "Serious" about photography and image quality.
Great way to be sure about what you are buying. I like it!
HeyItsJoel: G7X > GX7.
And while we're at it, E=MC2.
only if you put a f2.8 zoom on the GX7
FrankS009: "The Lumix LX100 has features that the Lumix DMC-GX7 can’t match: in-camera raw processing, depth-by-defocus focusing, 4K video, 11fps burst shooting, for example."
Apart from the doubtful value of in-camera raw processing, the new focusing system, 4k video, and 11fps burst shooting were introduced after the GX7 made its appearance and are likely to be in any GX7 successor.
But the point is that it is the lenses that retain their value. Any camera body, including the LX100, is obsolete when it enters the market. That is why the GX7 plus the m4/3rds SYSTEM is a better value and a better choice than the LX100 or any fixed lens camera. So, for that matter, is the GM5.
It's a fair point. Even if that 12-35 f2.8 costs as much as an LX100, it will still be worth probably 70-80% of initial cost in 5 years. As a similar example, the $1200, 9-month old X100s is already down to $800 on the used market.
photo_rb: Crowdsourcing at its finest.
Not really given that they are hiring 3 specific persons and paying them directly.
NeilJones: Seriously peeps. You all need to wait 2 months as Sony is about to release a killer new tech camera that will blow everything else out of the water!
Mark my words.
And then wait another 6 months and Panasonic will blow THAT out of the water. And then you might as well wait for the Sony response to that one. And then I hear Fujifilm will come out of nowhere with something AMAZING after that. ANd then Nikon will finally decide to make a Coolpix A with 8K video and a 24-300mm f1.8 pancake.
So seriously, just hold off until about Spring 2017. It will be worth it. Until Canon releases their follow up.......
People that care about IQ don't care about touchscreens? Uh what in the world do those two have in common? I like good images and I like being able to pick an AF point by touching the screen.
Tom Caldwell: Missed the obvious - compare the LX100 with the GM1 or GM5.
If you bolt a 12-35 f2.8 on the GM5, the comparison doesn't get any less favorable for the LX100.
captura: Panasonic fanboys rejoice! This article completely ignores the 'other' competition; the Sony RX100 trio, and the best-value Fuji X-30.
It's $100 more than a NEX-6 with a 16-50. So again, where's the value? You can call it a nice camera, but to call it the best value is a bit of a stretch. Maybe when they clearance them next year.