This is an insanity to the MAX. Why take a medium format jewelery and fist it in a body made for an APS-C sensor? Why mix 90% pyrite with 10% gold and TRY to sell it for the price of 24 carat gold? How many naive Hasselblad aficionados would buy this aborted camera? It is an abomination from the very beginning, despite the Italian makeup service. The resemblance to the Nex7 is striking and it is a further confirmation of the alchemist trying to sell pyrite for the price of gold...Shame on you Hasselblad, SHAME ON YOU!