JordanAT: Hassleblad's two core strengths, mechanical reliability and optics, are likely gone. Mechanical reliability on the level of the film cameras from 40 years ago are lost on the modern camera. By combining the film and body into one unit, you have created a disposable camera. Whether the life is 1 year of 5 years is irrelevant when compared to a product which previously could be expected to have a 20 year (or longer) useful life in a pro shop. If you have to change your body to upgrade your "film," the utility of old hardware diminishes much more rapidly.
As for optics, even if there are any optical engineers left at H it means they're probably woefully behind in creating the massively complex aspherical element design which modern sensors demand for sharp images. Poorly focused "art lenses" will always have their place, but to go forward with world-leading designs will require rebuilding the entire lens line from scratch. And I'm not sure there's enough alligator skin in HK to do that.
Jardan you have clearly NEVER used a modern Hassy.
Teila Day: Hey Perry- don't insult my intelligence with the poor excuses (ridiculous tap dancing story that I refuse to believe) why Hasselblad come out with the hideous looking rebadged cameras. How 'bout Hasselblad spend more time making the H line weather sealed, and more reliable! How 'bout focusing on faster electronics, even better software, faster sync speeds/lenses, etc..
Want to wow people, then re-work the old 500 series with AF, metering, great electronics, a mirror that isn't trying to slap itself to death, that takes a re-worked modern FILM back as well as the updated CMOS 50mp digital back... that still looks like the old classic 503. If I owned Hasselblad, I would have fired you.
I don't give a flippity-flop about a "core values" story. I'm about end product, great results, and dollars & cents; core values or not. Create a camera that offers not only eye popping performance and IQ, but at a price point that compels me to reach deep into my purse at the same time!
Now that is a comment I can agree with!
Hasselblad's lenses are designed and manufactured by FUJIFILM JAPAN now. ALL OF THEM are of aspherical design and are VERY SHARP. Also they cover a much larger area, requiring them to be less sharp than a comparable Canon or Nikon camera using a sensor with the same megapixels. Also I own an H3D-39II manufactured in I think 2007-08. It is still a very useful camera.
The management company might as well own them if the photographer is only allowed to use them in a way that the management company approves of.
WOW from 24mm all the way to 35mm's... Come on, I'm sure they could have spent their time on something more creative than this. I like the new Sigma offerings as much as the next guy, but this is just silly, isn't it?
Conrad567: The largest problem I can see, is that if you want a film like look to your videos you need to shoot at 24fpp [approx] and @ 1/50th sec shutter speed. This makes it impossible to make a sharp image of certain subjects, cars, kids, pets, trees while there is any kind of breeze etc.
I come from a wedding photographer background. You can probably see why I would use this king of feature. It can and probably will change how some kinds of photography might be performed, but it will always have it's limits.
I get what you both are saying...but why add 4K to a camera if it is not about video? The title says, "Reach to Grab Stills From Video Dream". I am just pointing out the obvious, which is that the dream continues... By nature, stills and video don't go together. This goes way back into the film era, long before digital.
Optimal shutter speed is 2x the fpp. Hence the 1/50th sec shutter. This is Film Making 101.
The largest problem I can see, is that if you want a film like look to your videos you need to shoot at 24fpp [approx] and @ 1/50th sec shutter speed. This makes it impossible to make a sharp image of certain subjects, cars, kids, pets, trees while there is any kind of breeze etc.
zsedcft: The problem with this is that a D810 with a 600mm lens would look better, take less time and have more actual resolution than this. This is not me being a Nikon fanboy, it is the truth unfortunately. If they had used a higher resolution medium format back the result would have been even better. Also, if you take a picture of a fairly plain scene, don't screw up one of the only features in the image (the cable car). I don't think that anyone would have begrudged them a little bit of clone stamp to clean it up.
Sorry to be so negative, but these guys were just doing it for Canon's publicity. Sometimes people knock it out of the park with PR stunts, this is not one of those times.
Seriously, it is a 40 terabyte file. 40! You could have used a Nikon D1x and had PLENTY of resolution with that many photos. Hell A photo that large can be seen from the moon!
Entirely too much time on their hands.
Chris Noble: No hand-grip, a single control wheel, fixed LCD... how much does this camera cost?
The monochrome is sold in much lower quantities, that is why the R&D is so expensive, and why they cost more.
Oooh baby, that's how I like it! Take it off, pure black body, no red dot or chrome to distract from the natural trimmed beauty. Yeah Leica, do it just like that... I could run my fingers all over that thing, and enjoy every second of it. [Insert Barry White music here]
Tungsten Nordstein: >The main changes are a switch from CCD to CMOS sensors
Save the CCD sensor.
if it is a black and white camera, why not switch to a CMOS, you gain the ISO noise and longer battery advantage of the lower power sensor and who cares how the colors look... it's black and white.
I see that camera just like I see the Ferrari in Ferris Buellers Day Off. If I had the means I would pick one up.
All of this is great, and I love the camera for what it is, but I would still love a decent FUJI flash, with High Speed Syncing abilities.
Is it just me, or does that arm look like it is from a corpse?
Just wish that they made a couple of leaf shutter lenses for that medium format of theirs.
HSway: Samples tell us 24 Art bokeh can be very jittery. I don’t say it lightly, I am not any of the bokeh fanatics or a Sigma basher and I am very happy with 50 Art and 60 Art in this particular respect. The point is that while this is absolutely OK with some, say, (14-) 24/4 lens the purpose of f1.4 lens fills also different roles where this is a consideration. I wish they take it into account with such fast lenses including UWAs and avoid rendition that really can be distracting and limiting for certain uses. (As distanced from the character; most people will agree on the difference - my Touit 32 can have unpleasant jittery bokeh @f1.8, it changes to character I love @f2.2, I could go on). No it is not a disaster but it makes the potential of the lens less versatile.
Not that the standards are not high but thank you for the most interesting article.
JF you are like a broken record. Petty little man, don't you have some woman you like to beat up on...probably left you so now you try to bully people from behind your computer. Or maybe your boyfriend likes to beat you up so you take out that penned up aggression on trivial blogs. Either way grow up!
YOU ARE THE ONE that can't stand someone having a different opinion, YOU ARE THE EGOTIST. I can't spell it out any clearer than that. But alas you feel real tough hiding behind your computer in your mom's basement...and lets face it. Your opinion doesn't matter because I guarantee you can't afford this lens anyway. Petty little children NEVER CAN. It's been a good laugh, one I have shared with about everyone I know...but I have grown tired of arguing with STUPIDITY and so I am moving on.
And now Tamron steps up to the plate... looks like a home run to me.