Lars V: I sympathize with the sentiment behind this product idea - no on location review certainly forces one to be a bit more contemplative.
However, disabling the display and shooting raw only could be (and is ) controlled by settings in many cameras.
The novelty here, then, is forcing oneself not to review images on location. This could be accomplihed by taping over the display with black tape.
Product idea - screen protector made of black glass.
CameraLabTester: Just when you thought cameras were getting smaller and pocketable...
Along comes a Lazarus to change your mindset and your biceps.
Huge is not dead. It was just hibernating.
Yes the 50-110...I think it weighs like 6 pounds. I shoot mostly location portraiture, and like most location guys I like to walk around with my camera. The old Hassys were heavy but nothing like the digital ones of today.
This kind of bokeh gives me a headache...
The camera may not be so heavy, but that zoom lens of their is a MONSTER.
Ayoh: Aesthetically this looks like it was designed in the early 1990's. The tacky gray rubber along with the embossed "H" on the lens really sums up the cheese
@ Wild Light...That is Hasselblad's haulmark. My Hassy from the eighties looked like it was designed in the 50's...oh wait... it was!
Wild Light: I hope it sells well for Hasselblad. I can't help but feel Medium Format is doomed though.
Well it is probably time for me to foray into the world of MF again...but truth is, my arms aren't as strong as they used to be! But I do miss the DOF and crop-ability of of the MF.
I have owned a couple of digital Hassys, and part of the problem has been Hasselblad. They were putting archaic sensors in their cameras and then charging $30k for the things. Low light was abysmal, and given that these need faster shutter speeds for any hand held work made them a real pain in the rear. It seems to me that most of us "professionals" decided to go FF 35, because Medium Format just wasn't a real option for location shooting. That is unless you have at least two assistants and a bunch of location lighting...in other words you do glamour. Price point and poor technology have been the death of MF! I hope this changes things, but it may be too late.
Since wide aperture lenses tend to work well as portrait lenses, this would be a welcomed edition for the APS format cameras.
(unknown member): OMG, I thought they'll release a silver edition coping machine not this....camera. LOL
Ummm...it was a joke.
WOW! They are just like Leica now!
Bakman_29: This is called glamour photography, borderlining on "cheap" fashion. Then talking about "keeping everything real" while photoshopping the hell out of it. "fashion" is a different level.
Would like to see some of your expert work.
sneakyracer: Colors are awful in these sample images. I guess that has nothing to do with the lens but still. Ugly. The lens however seems to have very nice bokeh and is sharp. Very promising.
Is that CA or is it from a purple colored light used for background lighting?
you might want to get your monitor checked out...colors look great to me. I use a 10 bit color monitor with color correcting software.
ChuckTa: It's a bit hefty price for the spec.With 24mp, I can see a Fuji do away the xtran and just make one without the filter in the future. It will certainly make the image a bit sharper.
The X-trans filter has to do with how color is interpreted, Fuji removed any "MOIRE" filter with the original X-trans cameras.
I will reserve judgement until I see the photos it produces.
I am sure glad they are focusing on nitch stuff like IR photography. Just glad they keep ignoring the fact that they have no real option for flash photography.
Seems like a good pairing if you like a thin DOF or need a compressed image. Captain obvious, right? Seriously though, this lens looks to be incredibly sharp, even wide open. I am saving my dollars for one.
JordanAT: Hassleblad's two core strengths, mechanical reliability and optics, are likely gone. Mechanical reliability on the level of the film cameras from 40 years ago are lost on the modern camera. By combining the film and body into one unit, you have created a disposable camera. Whether the life is 1 year of 5 years is irrelevant when compared to a product which previously could be expected to have a 20 year (or longer) useful life in a pro shop. If you have to change your body to upgrade your "film," the utility of old hardware diminishes much more rapidly.
As for optics, even if there are any optical engineers left at H it means they're probably woefully behind in creating the massively complex aspherical element design which modern sensors demand for sharp images. Poorly focused "art lenses" will always have their place, but to go forward with world-leading designs will require rebuilding the entire lens line from scratch. And I'm not sure there's enough alligator skin in HK to do that.
Jardan you have clearly NEVER used a modern Hassy.