I always felt that 3D art was still too time consuming for an age in which we need it everywhere! I do posters, cards, AVs, walk-throughs and a lot more graphic and video work and for all of these things I spend way too much time on the 3D rendering. I happened upon this video that showcases the new3D features of Photoshop CS6 - http://tv.adobe.com/watch/photoshop-cs6-featuretour/3d-controls-at-your-fingertips-in-photoshop-cs6-extended/?sdid=JYNWV and it’s pretty interesting. I’ve got the trial version http://www.adobe.com/in/downloads/?sdid=JUMTN and I’ve just started playing around with the features. Let’s hope things go smoothly!