Donnie G: Is it possible that more DPR people have expressed a strong opinion about Canon's new marketing campaign today than have expressed any interest at all in a weeks worth of non-Canon product related Photokina news? Yeah Baby! This is how the big boys, (Apple, Canon, Google, H-P), generate buzz in the marketplace that gets people to constantly say their name over and over again while lesser players quietly wither and die.
@Donnie G,like in "rather bad press than no press"?
Well, while true for a no name company, disaster press actually DAMAGES the value of a brand, even for Costco shoppers.
This is what has happened for Canon here: Damage. Average Joe may not have noticed the ad campaign, but the shop assistants consulting him probably did.
Like in "the last word of a sinking ship".
biza43: I think that a message that aims to inspire and challenge people to boost their creativity in imaging, is lost amongst the techno nerds and equipment focused inhabitants of Dpreview...
Have people actually seen the work that is featured in the microsite? Quite inspiring, but that's me, I much prefer to see the work of other photographers and imagers, than discussing frustrations and blaming equipment for my failures...
Canon tried a stunt imitating Apple Mac and iPad marketing.
They just forgot that Apple did indeed push new product categories to the mass market and can credibly share success stories from people using it. Canon did not, making the entire campaign laughed at.
falconeyes: 10 years using the same silicon
Canon using the same 500nm Fab from EOS 5D (2005) to EOS 5DmkIII and probably still today eventually shows its ugly head: if it cannot wow with products, than maybe they can divert attention.
I fear that this emerging campaign is just a sign that no new silicon tech is on the horizon.
Canon could go fabless. However, according to their business year 2013 report, their stragegy is to insource rather than outsource. Moreover, their 2013 spendings on "constructions in progress" incl. plant and equipment has been 700 million USD, not enough for a multi billion fab.Source: http://www.canon.com/ir/annual/2013/report2013.pdf
tkbslc: The vast majority of chromebooks are way underpowered for photoshop as well as having small and low resolution screens. So I'm not sure the user experience will be great.
However, if more high end apps come to chrome, I suspect more high end hardware will, too.
I don't ignore what can be done browser-side in Flash or Java.
Pixlr editor may look like PS, with masks, layers, brushes, levels etc. But you severely underestimate the complexity of PS when it comes to more demanding tasks like gigapixel images, hundreds of layers, history brushing, content aware fills, customized brushes, smart selection tools, video timeline editing, 3D rendering, stitching, scripting, plugins, smart objects, ... etc. Stuff which typically needs multithreading, assembly coding, custom memory management or GPU acceleration to perform. And still artists complain PS to not be responsive enough with large brushes etc.
BTW, Flash isn't a pure web app, like Java it's just another programming environment with hardware and OS abstraction.
And I accept a lesser PS-lookalike can be delivered in Java, C# or Flash. Just not a PS replacement. Not yet (C# excluded). And it will be expensive to make when it becomes feasible.
At Canon, we see impossible: a new fab!
10 years using the same silicon
This discussion seems to never stop ;)
Flash is no suitable environment for complex OO software like PS. It is written in C++ for a reason. Java would be powerful enough but early attempts to port complex software to the Java VM have failed too.
Flash is currently phased out from the web, replaced by HTML5. Porting PS to HTML5 would yield a true cloud solution but would be an even bigger task, one I consider unfeasible.
IMHO, any attempt to port PS to Flash or HTML5 could kill Adobe if they try hard enough. Fortunately, they have made it pretty clear that Streaming PS runs the same code as stock PS.
A tool using Flash is exactly an example of code running locally in a virtualized environment, the opposite of what kff was proposing and which would be called cloud gaming with file streaming. NOT what I was talking about when answering to him.
Anyway, Flash is no option as the PS code cannot run inside the Flash environment.
@kff, not in the case of cloud gaming with video streaming. While acceptable for many online games, the experience is nowhere near a local game. Latencies typically are 100ms or higher. You wouldn't want to use PS brushes this way. Not for serious work.
everybody please scroll down to johnduncan post and reply there. He lifted the curtain early.
johnduncan: It appears to be an ad campaign for an ad campaign...
Thanks for the find so we don't have to waste our time any longer.
It will hit Canon's reputation quite badly, I guess.
Moreover, it may serve as a good example that US ad campaigns sometimes drive it over the top. When all you do is to try to manipulate people's mindset then they better don't take offense...
worth a look, contains the NYT double page ad
By worth a look I meant the NYT double page ad grabbed as photo.
This cube on the right hand page is HUGE.
falconeyes: With this comes a new "Canon See Impossible" box logo not seen before. That's not about a camera. Rather a new line of business products. IMHO.
If it is about a camera, then not a single specific new model. But rather a new technology incorporated in cameras. Or just a new logo art ...
@T3, thinking your idea to end, and because it refers to "see" in the logo (imaging) and because it has a decisive 3D look toit, it must be ...
... a 3D copier !!
(technically feasible but few would say still impossible today)
With this comes a new "Canon See Impossible" box logo not seen before. That's not about a camera. Rather a new line of business products. IMHO.
@kff:what you are referring to is a lasting trend in computional science and supercomputing, to use GPU power as part of computing centers. It just has nothing to do with Adobe's PS streaming project.
Maybe, it helps you to understand the implications of a software done the way you are imagining: every mouse move event (maybe hundred within a single second) would have to be transmitted and every redraw event would have to be sent across the net. Where already some wireless mice are less responsive when brushing in PS.
You actually already have this scenario in virtualized windowing environments which do already exist. They are all painfully slow to use across the internet with PS. You should maybe try them out.
So, assuming Adobe and Google know what they are doing, I concluded the virtual environment must be local.
You make too many assumptions about VM technologies. The Java VM, e.g., runs on almost any host and needs a few MB only. I really stop responding here though.
You are already referring to Adobe FAQ I linked to and DPR did not. You better believe what I said or at least, keep an open mind towards the topic. If you reread what you cited, the info is there but is obscured by Adobe. The three key details are (emphasis by me):1. "does not require a FULL download"2. "this is the same BUILD of Photoshop you’d typically download"3. "GPU dependent features are not YET available "From that, a programmer can deduce that PS runs in a sandbox on your local machine. I think this isn't a Java VM but Java is the first common example where code from the web could be streamed and executed in a local sandbox. Active X was similiar except it was no sandbox.
The other poll is equally badly specified. It would depend on the lens, wouldn't it? I am sure an equivalent 24-200/2.8 macro lens would suit most.
I voted 1"But the poll is misleading, as "appropriate" is pretty much undefined.E.g., I use 1" alongside FF and 1" as ONLY format would NOT be appropriate, IMHO.
I.e., the poll fails to clarify if it is for secondary or primary cameras. Most enthusiasts have multiple cameras now!!