falconeyes: BREAKING NEWS:
I think this update got lost further down in the comment replies: One of the 4 success stories, that of short movie "Panic Attack" by Fede Alvarez, was not shot on Canon but Sony!!!!
Now, Fede Alvarez complains to Canon on http://youtu.be/5_LFmQ6eH1I in the comments section.
Can it get worse? Sure, because At Canon We See Impossible ...
Seriously.On youtube, it is easy enough to verify it is the same Fede Alvarez making the comment (youtube name fedalvar) who uploaded the multi million views movie Panic Attack. It's also the same robots Canon shows in the Ad which Fede shows and offers as 3D model for free download. So, Canon could obviously produce its ad video w/o ever contacting Fede. In other words, pure fiction.
SDPharm: In the back room of Canon headquarters...
Wow, in two days we generated more than 1400 comments on our new marketing campaign on DPR alone. Great job, guys.
Sounds like the back room of Exxon headquarters ...
after the Valdez affair. Great job, captain.
Average User: Maybe the question should be "What is the minimum sensor size you consider appropriate for the primary camera of an enthusiast? Followed by what is the minimum sensor size you consider useable as a secondary device or for special situations for an enthusiast? My answers are: APS-C for the first question, and "All of the above" for the second question.
Since you ask, no, there are no primary and secondary images.
But there are images I cannot take with my primary camera (because I didn't bring it) and images I cannot take with my secondary camera (missing bokeh, too dark, too much action, too far away). And then there are images I cannot yet take at all. And then there are images where it doesn't matter at all. Therefore, the answer always is about a compromise.
So, in a world most if not all enthusiasts own two or more cameras, the compromise is a different one and the question needed be asked more specifically.
Esp. if one option reads "FF *or nothing*".
biza43: I think that a message that aims to inspire and challenge people to boost their creativity in imaging, is lost amongst the techno nerds and equipment focused inhabitants of Dpreview...
Have people actually seen the work that is featured in the microsite? Quite inspiring, but that's me, I much prefer to see the work of other photographers and imagers, than discussing frustrations and blaming equipment for my failures...
I do not know what is going on at the executive level. Not with statements like the following (from the interview linked in the article):Q: "So in your opinion your sensors are currently the best on the market?" A: "Yes"
billorg: So what 3 NEW cameras are at the forefront of innovation right now - among all manufacturers?
NX1, LX100, A7s
Donnie G: Is it possible that more DPR people have expressed a strong opinion about Canon's new marketing campaign today than have expressed any interest at all in a weeks worth of non-Canon product related Photokina news? Yeah Baby! This is how the big boys, (Apple, Canon, Google, H-P), generate buzz in the marketplace that gets people to constantly say their name over and over again while lesser players quietly wither and die.
@Donnie G,like in "rather bad press than no press"?
Well, while true for a no name company, disaster press actually DAMAGES the value of a brand, even for Costco shoppers.
This is what has happened for Canon here: Damage. Average Joe may not have noticed the ad campaign, but the shop assistants consulting him probably did.
Like in "the last word of a sinking ship".
Canon tried a stunt imitating Apple Mac and iPad marketing.
They just forgot that Apple did indeed push new product categories to the mass market and can credibly share success stories from people using it. Canon did not, making the entire campaign laughed at.
falconeyes: 10 years using the same silicon
Canon using the same 500nm Fab from EOS 5D (2005) to EOS 5DmkIII and probably still today eventually shows its ugly head: if it cannot wow with products, than maybe they can divert attention.
I fear that this emerging campaign is just a sign that no new silicon tech is on the horizon.
Canon could go fabless. However, according to their business year 2013 report, their stragegy is to insource rather than outsource. Moreover, their 2013 spendings on "constructions in progress" incl. plant and equipment has been 700 million USD, not enough for a multi billion fab.Source: http://www.canon.com/ir/annual/2013/report2013.pdf
tkbslc: The vast majority of chromebooks are way underpowered for photoshop as well as having small and low resolution screens. So I'm not sure the user experience will be great.
However, if more high end apps come to chrome, I suspect more high end hardware will, too.
I don't ignore what can be done browser-side in Flash or Java.
Pixlr editor may look like PS, with masks, layers, brushes, levels etc. But you severely underestimate the complexity of PS when it comes to more demanding tasks like gigapixel images, hundreds of layers, history brushing, content aware fills, customized brushes, smart selection tools, video timeline editing, 3D rendering, stitching, scripting, plugins, smart objects, ... etc. Stuff which typically needs multithreading, assembly coding, custom memory management or GPU acceleration to perform. And still artists complain PS to not be responsive enough with large brushes etc.
BTW, Flash isn't a pure web app, like Java it's just another programming environment with hardware and OS abstraction.
And I accept a lesser PS-lookalike can be delivered in Java, C# or Flash. Just not a PS replacement. Not yet (C# excluded). And it will be expensive to make when it becomes feasible.
At Canon, we see impossible: a new fab!
10 years using the same silicon
This discussion seems to never stop ;)
Flash is no suitable environment for complex OO software like PS. It is written in C++ for a reason. Java would be powerful enough but early attempts to port complex software to the Java VM have failed too.
Flash is currently phased out from the web, replaced by HTML5. Porting PS to HTML5 would yield a true cloud solution but would be an even bigger task, one I consider unfeasible.
IMHO, any attempt to port PS to Flash or HTML5 could kill Adobe if they try hard enough. Fortunately, they have made it pretty clear that Streaming PS runs the same code as stock PS.
A tool using Flash is exactly an example of code running locally in a virtualized environment, the opposite of what kff was proposing and which would be called cloud gaming with file streaming. NOT what I was talking about when answering to him.
Anyway, Flash is no option as the PS code cannot run inside the Flash environment.
@kff, not in the case of cloud gaming with video streaming. While acceptable for many online games, the experience is nowhere near a local game. Latencies typically are 100ms or higher. You wouldn't want to use PS brushes this way. Not for serious work.
everybody please scroll down to johnduncan post and reply there. He lifted the curtain early.
johnduncan: It appears to be an ad campaign for an ad campaign...
Thanks for the find so we don't have to waste our time any longer.
It will hit Canon's reputation quite badly, I guess.
Moreover, it may serve as a good example that US ad campaigns sometimes drive it over the top. When all you do is to try to manipulate people's mindset then they better don't take offense...
worth a look, contains the NYT double page ad
By worth a look I meant the NYT double page ad grabbed as photo.
This cube on the right hand page is HUGE.
falconeyes: With this comes a new "Canon See Impossible" box logo not seen before. That's not about a camera. Rather a new line of business products. IMHO.
If it is about a camera, then not a single specific new model. But rather a new technology incorporated in cameras. Or just a new logo art ...
@T3, thinking your idea to end, and because it refers to "see" in the logo (imaging) and because it has a decisive 3D look toit, it must be ...
... a 3D copier !!
(technically feasible but few would say still impossible today)