Maybe it will squirt water like a clown camera.
If they could bundle this with match.com into an image editing/dating service I might bite.
javidog: No fancy studio (justa bathroom) no fancy camera (justa phone) no fancy lighting. Great pics!! Still love me some Stieglitz and Walker Evans but Good job Nick. Mobile photos are here to stay. The only thing fading into obscurity are the cranky old dinosaurs who used to work in darkrooms.
I guess I am a cranky old dinosaur since I used to work in a darkroom.
I don't understand, if they are going to continue making 35mm motion picture film, why they can't sell the exact same film stocks packaged for 35mm SLR cameras. If demand is too low to support a national distribution network, sell it directly to photographers over the internet.
Alan Brown: was it a Billion dollars to send this to Mars? (vaguely remember this figure in a news broadcast.. might be a whole lot more. )
Great inovations and technical skills to get it there .. no doubt abut that. But you can't walk here on Earth in the daytime and feel 100% safe.
begs the question....
next time we'll ask them to spend some of the money to exterminate pumas and lions so you'll feel 100% safe walking here on Earth.
Reg Natarajan: What's the difference between the orange, green and purple coding?
Orange are DA* lenses (high quality, SDM focusing, weathersealed), purple are FA lenses (full-frame, 35mm film compatible), and green are the rest.
umbalito: DA Limited Zoom??!! DA Limited Zoom! DA Limited Zoom!
Not quite sure what to make of the DA* ultra zoom either. From the markings on the chart, it almost looks like a 24-80. Pretty useless for APS-C. I doubt they can make an 18-200 f/2.8? Unless they're turning the DA* nomenclature to mean weather-sealed only, and no longer constant aperture and weather-sealed.
Of course they aren't going to make a /2.8 18-200mm zoom. The chart makes it look as if the DA* is going to be about a 17-83mm, a very useful range on APS-C indeed. I wonder how you conclude a 24mm wide angle from that chart, where the bar clearly goes well below 20mm.
tkbslc: I get the feeling that people think Ricoh is just some rinky-dink niche camera maker. That is not true at all. Consider that they made $740 million in profits last year on $20 billion in sales and are expecting to triple profits by 2014.
Which is why they bought Pentax, onlooker: to have somewhere to invest their profits made elsewhere in order grow the camera side of their business. And now that they own Pentax, they are certainly much more than a "footnote" in the DSLR market.