facedodge: So many here make the mistake of associating the typical camera buyer with the typical DPR reader. These cameras will fly off the shelves of Best Buys and Camera stores everywhere.
Remember that guy/gal asking all those amateur questions at the camera store the last time you were there? The one that was hogging all the employee's attention when you were just trying to buy a new memory card? Yes, that is the person this camera is aimed for.
Also, remember when you tried to get your significant other interested in photography? Remember when you failed because they could never see themselves carrying around a brick to take photos with? Yes, this camera is aimed at that person too.
Remember when you wanted to take shots at your buddy's party, but you didn't want to be a dork lugging around an expensive DLSR? Yes, this camera is aimed at you too.
Writing off the "Canon" factor as ignorance or a desire to be cool misses the point. Canon is considered the most successful and respected camera maker. They didn't get there purely by ignorance, coolness, or just marketing. They had to back that up with products that people were happy to buy, use, and later replace or upgrade. Canon is likely to be there for them.
In addition, it is an EOS and part of that ecosystem. People upgrading from P&S and cell phones, and even some beginners often want to buy into a system they know is deep and growing, even if they never buy more than a kit zoom. And if you have some EF or EF-S lenses, Canon flashes etc., then they will work. No colored wires hanging out.
Finally, image quality. OK, Sony may have the edge, but the EOS-M gives you EOS 7D quality for $800. And Canon lenses - the broadest range, specialist optics if ever needed etc. The first two and other recent small EF lenses appear to be excellent, inexpensive.
Chaitanya S: I don't mind those cables as long as they don't come in the way of lens and sensor. this great news for many macro shooter as they can use their canon macro lenses to achieve higher magnification ratios with their canon macro lenses.
It's odd unless you want urgently to make a splash the day after the official release of a competitive product.
justmeMN: As expected, it's an entry-level mirrorless camera, so it's no surprise that it doesn't have an EVF, and it's no surprise that it doesn't have enthusiast external controls.
In the future, Canon will release an enthusiast-level mirrorless camera.
When Samsung introduces a camera without EVF, NEX and m43 owners cry FAIL. When Panasonic introduces a camera without EVF, NEX, Samsung, Pentax, and Nikon V1 owners cry FAIL, and now there are plenty of Fuji, m43, NEX and various other camera owners crying FAIL among the thousands of EOS-M posts. And millions and millions of photos are framed on LCD screens every day with all kinds of cameras from cell phones to DSLRs with live view. It's not even the future. It's now.
rocklobster: Sensor sizes aside you cannot get past the fact that this camera has no EVF or accesory port for an external EVF.Even as an upgrade from a compact which Canon sees as a potential market the camera fails as it has no built-in flash and the kit lens kills the compact feel. Yes, you can say that there is a pancake lens that makes it somewhat 'pocketable' but the compact user market is not used to a zoom-less camera. In short, what does this camera offer that an NEX-5 does not have apart from compatibility (with adaptor) with Canon EF lenses?
Does the Metabones adapter permit autofocus with EF lenses? Is it readily available? Does it adapt Canon EOS flashes to NEX cameras? The EOS-M offers a pathway into the Canon EOS ecosystem. People who want to travel in that direction are the target market.
gsum: No doubt the image quality and lenses will be of the usual high standard but no optical viewfinder and a plethora of 'features' such as the ridiculous touch screen. Shame on Canon for producing another gimmick ridden toy.
Image quality and lenses are the reasons why Canon remains the top camera maker. And "ridiculous" touch screens are used daily by hundreds of millions of people as the method of choice for interacting with personal electronics. Canon's interface may be the best touch screen yet on a camera.
When most people are complaining about the lack of features it is hard to understand how the EOS_M is "gimmick ridden".
Photographer_C: Hasn't anyone noticed that it's named plain and simple "canon EOS-M" without any number ? This means that this will be the only model ever produced with this new lens mount ! That's why they only released 2 lenses for it ! Probably for a professional mirrorless camera they will release a new, larger mount for full frame mirrorless !
There will be other models for sure. There are many possibilities for naming, for example MX or M Mark 2 etc. They might make one with controls and design like the G-series and call it an MG :)
Brian Slater: The only feature that is really missing from this camera is built-in anger/whine control. Judging by many comments here, that feature is sorely needed.
Other than that, the EOS-M seems to be a well-designed entry that will sell well to P&S upgraders, and current Canon lens owners who will be happy to have a smaller, lighter, cheaper second camera. Canon has achieved this by simply removing unnecessary features from the 650 that play to the strengths of the mirrorless format: portability, simplicity, and reduced cost.
Sooner or later, Canon will release an upgrade to the prosumer DSLR range (70D and/or 7D II) that will include an improved APS-C sensor (perhaps with some more MP, better DR, better noise control etc.). Following that they can reuse the same components in a second M series camera and sweeten the pot with EVF, articulated screen, and some anti-aggravation physical dials. Oh, and extra profit. They will take significant market share then too.
Actually, I think that many Canon customers, though certainly not all, will be pleased with the EOS-M. Many do not want to pay $1200 or more for a mirrorless camera, or to lug around extra features that they know they will rarely use. For example, many people are quite comfortable with multi-touch control.
And Apple itself has been very successful leaving off superfluous features and simplifying interfaces. Their products attract whiners and angry pundits too, but sell by the boatload.
I hope Canon will have a higher-specified option too. The best chance for that will follow success with the EOS-M. They are in business to make money, and approach leadership from that vantage point.
The only feature that is really missing from this camera is built-in anger/whine control. Judging by many comments here, that feature is sorely needed.
petrocan: So this is for EF lens only? can't use EF-S lens then?
maybe EF-S are 1.6 instead of the 1.5 right? did someone test that?
Yes, and there is a white alignment dot for EF-S lenses visible on the mount in addition to the red one for EF. The 60mm macro EF-S should be a great lens on a NEX.