I could not quite understand what Hasselblad is doing.Is it trying to do what Leica has been doing with Panasonic?
Ariston: this looks to shame the overhyped Sony RX1.
For the price, yes.But the senor in RX1 is full frame.There is always a price premier for a first one.
MikeFairbanks: DPReview is starting to stray a little. Guys, the website is called Digital Photography Review, and while mobile devices and such are part of photography, your reviews on some of these devices are not photography-centered. Many reviews just toss in a blurb about photography toward the end of the review.
Be careful that you don't lose focus.
I'm not trying to be negative, as I think DPReview is second to none, but I'm just saying that maybe these reviews aren't front page material?
I do not mind DP Review occasionally informs us about new product of mobile devices. Nothing to do with photography? Not sure about this. But it must have something to do with photographers. Some photographers would like to carry a handy mobile devices on the run to store, to process and to send photo.
sashko1: no one has asked a most important question- is it made in Japan?
I would prefer that it is made in Japan like the S100.
stephanie de leng: I was all ready to pre-order this until I read about the optical viewfinder. 80% of the image is just not good enough as I do not like to crop my images, but prefer the composition to be spot on out of camera. I cannot use a camera without a good optical viewfinder and this is the sticking point for so many small cameras. I tried with the panasonic G3's EVF for two months and gave up. This canon G1 X sounds so exciting as a portable backup come travel camera for a pro and it is such a shame that manufacturers do not realise how important this detail is, along with great image quality and FAST focusing. You can get rid of the fancy modes and touch screens and all that. In the old days it was easier to have a small emergency camera attached to your belt and get great results as you used the same film in it as in the main big pro camera and a lot of the compacts such as the canon sureshot had excellent lenses. I look forward to the fujifilm X Pro-1....
I would prefer to have an optical viewfinder, even if it is not 100%.An optical viewfinder is better than LCD viewfinders, even the latter have been improved a lot.
Boris: Just buy a Canon G12 for 1/3 the price... at least it will fit in a big pocket!
"It seems you have missed one great advantage of this new camera, which is the possibility to use *ANY* AF-S Nikkor lens with it ..."It seems you have missed two points:(1) You can use *ANY* AF-S Nikkor lens on a Nikon DSLR.(2) You can put G12 in a big pocket while you cannot put V1/J1 with the zoom lens in a pocket.
Camp Freddy: Nikon fanboys had better hope spending serious cash on better lenses improves the performance: sharpness, contrast, gradation/tonal depth are all struggeling against the g12 and XZ1. mFT is far better.
Also launching a camera with such poor ISO performance in the ILC sector now is just plain dumb.
I have been a user of Nikon since D100. But its response to MILC is quite disappointing. There is always a market for V1/J1, just how big that would be. I am afraid that I am not too optimistic. At least I would not recommend it to my friends over M4/3 or NEX.Sorry Nikon, try harder next time.Canon, the next show is yours.
Feud: You can take good photographs with it, or any of those against which it is pitted. I have an EPL1 and have no desire to change up or across, but I wouldn't be disappointed if the little Nikon was my only camera.
Neither would I with a S95.
klopus: No dedicated AE/AF lock??? If so it's non starter.
I use AE lock from time to time, especially when using spot metering.
Aleo Veuliah: What I really liked is that they even have cloned a lens for video, Panasonic Lumix have that ages ago :)
But ok, this Nikon new system must be good and small, but it is not a competitor for the Micro 4/3 System that exists since 2008 and it it very mature with lot's of good cameras and very good lenses, some of them superb
@ Vlad S,No, it is not a competitor to Sony NEX. There is no comparison. It is aiming at a different market segment. I just went to a photo trip. Many of the photographers using Nikon/ Canon DSLR have a NEX as their second cameras as a backup or for convenience in some occasions.
Sosua: The problem lies here - The Sony 16mm F2.8 is lighter than the 10mm.
The 10-100mm is actually heavier than the Sony E 18-200 which is ridiculed by M43 users for being huge.
The Camera itself is the same weight as the NEX-7
Ouch. Lucky it has a Nikon badge.
We also need to consider the advantage of cropping in NEX 7 which has a sensor of much bigger size and and higher resolution. I have been waiting to see what Nikon would come up with its mirrorless camera. So far it does not look good. I went to Sony showroom to play with NEX 5N. So far, I am quite impressed with it. I think I will consider NEX 7 seriously, if it turns out to be significantly better than NEX 5N.
The Lenses of the Nikon mirrorless may be smaller than that of m4/3 and NEX. But can the smaller size (if any) compensates the "penalty" of much smaller sensor size and much lower resolution?
Let's see what Canon would come up with.
If Leica is later on this, where are Nikon and Canon?