This is a design classic, and built on properly, could be a game changer for Pentax. I think it looks great.
And - which would you rather have/buy for your partner/recommend to a friend - this or the Nikon 1?
When Pentax release the next version - they can do what they like with it. If it's weatherproof or fullframe, and with a top quality EVF (which will become industry standard in the next few years) it will blow everything else out of the water.