If you live by drive-by shooting, you will die of drive-by shooting (of different kind).
I think it is too small. I love miniaturization, but only if it becomes pocketable. If it is pocketably small I am willing to trade off ergonomics. Otherwise, it is both unergonomic and unpocketable.
$600 sounds very reasonable.
So... where is iPhone-5?
increments: What I don't get with the v1 is if it's not supposed to be an enthusiast's camera, why the viewfinder, hot-shoe, focus mode button, etc.?
If it is supposed to be an enthusiast's camera, why no command dial for exposure settings?
They could even have put an ipod style centre control wheel if a regular dial is somehow intimidating to the uber-nervous.
PINK body with PINK lens - that's a serious enthusiast stuff.
digby dart: Anyone looking for a $900 pink camera to hang around the neck at weddings - this is it! :)
Buy the PINK one, it will be a collector's item one day.
Timing-wise, wait until the stores start dumping the PINK model because nobody wants them. Then Nikon will discontinue the PINK model, and 5 years later everybody will start collecting the PINK one.