One computer I had contained a 386SX processor that was billed as 'future proof'. It was in fact just a bodge before the Pentium came out very quickly to render it utterly and instantly obsolete. You have to laugh at all this marketing hype.A good rule of thumb is if you see the word 'future proof' in any article beware, you are reading marketing puff.
Edit: Most marketing people have a tenuous enough grasp of reality in the modern world we live in let alone the future world.
wus: It is certainly not by chance that comments directly in the article are not possible. Otherwise, lots reasons what else "you need to know" about 4K Video would quickly reveal that this whole article is more industry marketing talk than any seriously balanced content. Sorry Barney, it lacks several fundamentals that one should know about 4K.
Let's have a look at what the abbreviation "HD" stands for: High Definition. In the past 5 years or so, when 1080p became the de facto standard for video shooting, we have learned that for any content with movements, it is better to shoot at 50 or 60p ("HFR", or high frame rate), because at 24, 25 or 30p, movements will look either blurred, or flicker (if shot with short exposure times).
When viewing 4K content on 4K displays, from the short distances where you actually have an advantage from the higher pixel count, this blurring or flickering becomes even much more visible, and very annoying.
@mistybThe problem is that in the future there may be as many cameras dedicated to stills as there are TV's dedicated to HD. Canon seem to be the only ones not embracing UHD but that may be more out of necessity than intention as they seem behind the curve in focusing and write speeds and just lagging in the technology race. 4K seems like it is going to be an expensive extra whether needed not. I get the impression you could fry an egg on some Sony sensors after an extended session of 1080 recording so I wonder what 4K does especially if they take over the market for sensors completely.
Is this blurring the reason why shops are demoing in 'soap opera' mode discussed below. I must say I do find video technicalities very boring. My main worry is that still photography is going to become an expensive marginal hobby with this fudging of video and stills in one camera and we can see that with the cost of compacts ramping up. It is difficult to tell if this is the bigger sensors or the 4K add on now deemed essential. I am very much a 1080 luddite and I usually love new technology but 4K is just one big big yawn I am afraid. The reality though is probably 4K smartphones, possibly large sensor compacts enroaching ILC's. The Samsung bail out may not be the end but a start to a rationalisation in the camera business kicked off by a more profit savvy player in the market.
Greynerd: I hope 4K TV's can be scaled down if we are forced to have them, 4K makes real life look like a cartoon image from what I have seen. Possibly we are reaching a point where video becomes just too sharp and giving video photographic levels of sharpness takes it beyond what looks normal.
@graybalancedThen the shops are going to have to do a bit better if they want us to buy the stuff. So you are saying the 4K demonstration mode makes the picture rubbish. One has to wonder what other problem exists which makes them need to have this 'soap opera' mode when it is demonstrated.Not really interested as my HD TV is just fine. I love high resolution with still images but for video 2 mp looks just fine for the moment even if it looks bad in this current numbers game. Just my choice is to keep my money in my pocket. Feel free to splash out all yours on all this stuff as you wish.
I hope 4K TV's can be scaled down if we are forced to have them, 4K makes real life look like a cartoon image from what I have seen. Possibly we are reaching a point where video becomes just too sharp and giving video photographic levels of sharpness takes it beyond what looks normal.
tko: I guess no one read the article?
"Submit JPEGs rather than JPEGs created from Raw files to the news agency."
Speed, integrity, nothing changes. They accepted only JPEG before, they only accept JPEG now. The difference is, now they won't accept JPEG created from RAW!
You gotta ask--how do they know if a JPEG was created from a RAW in camera or in the computer?
Looking at some RAW pictures posted having been edited to the user's taste and monitor colours the green oceans and purple skies may be a clue. Edit: Or is it purple oceans and green skies, I cannot remember?
Mike FL: Here is how Olympus made $160,000 in 6 months:
"It is already known that the Olympus OM-D E-M5 Mark II (above), for example, is made in Vietnam, where labour costs are lower than Japan and China.
However, Sasa has suggested other cameras may also be assembled in Vietnam.
In the company’s Annual Report 2015, Sasa said: ‘In terms of manufacturing, we will develop a more efficient production system by leveraging the strengths of our different manufacturing sites.
‘For example, lenses and other components requiring sophisticated technologies and masterful techniques could be produced at the Shenzen Plant in China, with assembly of cameras performed at the Vietnam plant to take advantage of its low labor costs.’
@CraigArnoldAlways someone just itching to be offended by something. There is no mention of race and the point may be that people of any race, if they are being paid a lower amount of money to do the same job, may be less inclined to do it well. The idea that low labour costs are efficient is arguable. Most companies regard having the absolute minimum of people being paid the absolute minimum amount of money to carry out the function as efficient. It probably looks good on the mathematical charts and of course humanitarian factors will not have any say in the numbers.
AshMills: Obviously since the OMDs have crop sensors the excitement needs to be divided by 2, with overall happiness measured 1/4 of FF (full fun)
What an enormous load of rubbish this crop sensor description is as thought the old 35mm film size is the only valid sensor size even though we are now well in to the digital age. It could be sarcasm but difficult to tell as a lot of people think this way.
Kiril Karaatanasov: Is Samsung still making cameras? I thought they quit?
PS Samsung debunked the initial rumors but then there were details leaked about actual relocation of personnel to other business units and so on..... I would not trust them before they make some official statement - release new product (lens or camera) or announce some support plan. That will be their second strike - I have already stopped buying any products with their unreliable brand though.....
@HowAboutRawYour postings about an announcement will be made at CES highlights Samsung's weakness in that it will only ever speak to the trade in managed environments but is unable to communicate in a spontaneous way to its customer base when the need arises. There is a desperate need for friendly reassurance at present.
The thing that people are missing is that the present reality is that mirrorless is an alternative to DSLR not a replacement. It was the initial aim of those initiating nirrorless that it would replace DSLR but that fell by the wayside fairly quickly and this competitive stuff is just parroting very old and very dead marketing mantras.Just look at the proud boasts of Samsung about NX all those years ago and what has happened since then and they now just resort to a curt irritated statement when people ask for information on the future.
Jack Simpson: I've had the coolpix P900 since the end of May and, as well as, shooting moons, it's great for shooting concerts and sporting events :)
The fact that Jack Simpson is obviously successfully using it in concerts and sporting events obviously counts nothing against those well versed in the art of competitive gear sneering.
mediasorcerer: well done sony, another nice/great cam, oh man i cant believe the comments on here, the way people whine you would think theyd rather it was never made at all lol.all cams are good, some better than others, get over it, nothing is perfect, not even leicas or whatever.
the more you spend, usually, the better you get, welcome to consumer reality,
im so disappointed my a7m2 doesnt have a fridge in it, stupid sony, how am i supposed to have a beer now while im taking selfies?
so ahh, which football tea,, i mean,,,,faceless transnational corporation do you barrack for?
There are probably a lot of people at the aps-c end in the affordable end of the market who are afraid they will be left high and dry by Sony turning itself in to a premium goods only company and specifically for people also who can afford to turn over expensive kit at a high rate. All this activity at the top end would be nice if it was matched with a similar amount of activity supporting the wider user base which I presume in in aps-c. I have a feeling you have a low opinion of these people though I must admit do not fully understand your final comments.
jonny1976: the difference between a lei q and sony is that after one year you bought both the leica is worth stil 3/4 of price the sony not even half, like any other sony product.that's why eBay is loaded with a7 sony rx1 that cost much less than their original price, even the a7r2 can be found at 500 dollar discount already? maybe they not sell like anybody is saying.
technically good camera, when it will cost 1400 in a year or something more it will be interesting to buy. i don't like the ergonomic, the grip is ridiculous and the rec button is where you put your finger.
The thing to remember with Sony is that when you want to upgrade a camera there is a chance you may be competing with Sony themselves selling unsold models at half price. They have not done this with the RX1 by the looks of it but the RX100 MkI is in plentiful supply new from bona fide suppliers at half the price of the Mk IV in the UK. They seem to be running a different way of moving from model to model than the other manufacturers which does not do any favours to the user's equipment residual value.
Dismayed: Whatever. But did they really have to put 'Solutions' in the name of the new company? It seems to be the latest MBA idiocy.
Solutions is not an engineering term but modern management speak nonsense. It is like these workshops you get nowadays where the only tools you are going to see are the people sitting and jabbering around the table.
T3: It's hilarious how everyone is putting their own fanciful spin on this story, based on their own biases and agenda! Ha-ha. At the end of the day, I'm pretty sure that Sony did this because it's GOOD for SONY. And the rest of us should just get on with our lives, shooting what we want to shoot, with whatever equipment we want to shop with. No need to read too much into this, or overreact, or jump off a cliff, or go into a fit of ecstacy.
A bit more fanciful spin and why not. I would have thought that it allows the sensor business to diversify and develop what is profitable for them rather than just what suits the internal camera division. I think this could very good news for people using non Sony cameras with Sony sensors.
BigOne: DPR, do you EVER proofread your articles? There are SO many typos and errors. You even claim that the sensor is 24MP. FFS, hire a proofreader or outsource it! It'll only cost 0.01 per word! Even Bezos can't be that greedy!
Do not forget these A7 cameras are being re-hashed at such a rate with fairly cryptic acronyms and mark numbers as descriptions confusion is bound to reign.
shleed: Give it a few years - maybe then I'll look into mirrorless. At the moment, I'll only use a mirrorless as a secondary body or for old lenses/video.
I suspect many people do not really even think if there is a mirror in their camera or not as it makes so little difference in operation. There is no real comparison with the paradigm shift in going from film to digital where the number of photographs you could take instantly became cost free. If Samsung are only able to provide viewfinders as an option in premium non compact cameras then they are highly unlikely to displace DSLR as an affordable choice for many. It is all a bit of a joke really that they are so backward in this vital technical requirement for a mirrorless system competitive with DSLR.
Alexis D: War is officially declared by Samsung against DSLRs (APSC) and this swap is the first shot fired.
Hardly the first shot as they started this campaign 2 years ago. More a case of being bogged down in the trenches I would think by by now. The problem is Samsung have about as much expertise with low profile EVF's as Canon which is not a great position to be in as the champion of DSLR replacments, with the cameras looking the same size as DSLR's if they have an EVF so very little size advantage.
Steve in GA: Just curious: Is it possible to take a bad picture of a strikingly beautiful woman?
Probably a very easy thing to do first thing in the morning.
To say slightly limited range of apps for the Nokia dramatically understates how useless these Windows machines are for contemporary day to day use. No programs to run home utilities and no remote control of your cameras as the large organisations just do not write for this peripheral mobile operating system. The rule of thumb probably is that if you wish to connect to any other device Windows mobile is not for you. I cannot wait for my current Nokia contract to expire.