zavart: Nobody and I repeat NOBODY has as yet seen even one picture taken by this camera! and yet you're ALL ready to hang this project before it has even started ! No evidence is needed "the Negroes" did it ! It's like KKK alll over again ! Prejudice is indeed , the deadly sin ! and YOU're calling yourselves professional photographers !!!! What a joke :(
zavart said: "We don't even know what kind of processor is going to be there ...". Please kindly check on both Lunar & NEX-7 official websites. It's clearly mentioned, these 2 cameras are using Sony BIONZ image processor. Both clearly mentioned that this processor is good for 24.3 megapixel. Please kindly take your time to check and compare their similarities in their main specifications.
I'm sure the chinese guys will give 50K$ cash for not only a gold-plated Lunar, but also ivory wrapped, tiger skin camera case, jade-made lens cover, 24 carat diamonds for the knobs. Oh yes, don't forget, silk strap.
zavart: I have read some of the comments regarding new Hasselblad and I must say I am totally amazed by how emotional they are! I MYSELF like the look of the new camera hassy has designed ! Yes, it's very futuristic ...and that's what I like about it. I suppose if somebody had shown the 2012 Lamborghini Aventador to the people living in the nineteen twenties he would have been met by similar reception ! i.e. what an ugly contraption ! The beauty is truly in the eye of the beholder ! But sometimes fashion trends and the passage of time also changes our perception of what we regard as beautiful ( In Rubens times present day fashion models would be regarded as downright ugly ). In the end of the day we fortunately CAN CHOOSE of what we like and what we buy ! Vive la difference !!!
I agree with you. Certainly there's nothing wrong to use components from different made. Lunar is 50% or 70% Sony made, no big difference. You're right, we CAN CHOOSE to buy what we like. Nowadays I don't think there is any product can guarantee that it's 100% self-designed and self-made. Lamborghini Aventador is using Pirelli tyres, not "Lamborghini" tyres (http://www.lambocars.com/aventador/aventador_lp700-4_specifications.html, hope this is not China made). Hasselblad had also the very nice compact camera XPan in 1998, made by Fuji. What I really feel sad is that, after all these years, with the Hasselblad mighty power and hi-tech for space use, they can only join (or start) their new market segment in this way, similar to the Leica way. So sad, Zenza Bronica had to come to an end, may be, because they didn't accept this way.
I agree with you, Lamborghini Aventador is SUPERB. It's truly designed and built by Lamborghini, not simply wrapping up a Toyota Camry or Honda Accord (even though both are nice cars). I personally don't have such bad feeling about the futuristic design too, but it may not be good for Hasselblad to become Hassy Fashion or Hassy Boutique, simply wrapping up Sony using different costume.
Polyfem: I respect the disappointment expressed by purists and enthusiasts, but I have to look at this camera as a functional and aesthetical object, and I see a very cool and well-designed camera with state-of-the-art technique. Yes, it's overpriced, but only in the camera-business. I have a passion for mechanical watches and in that field you won't get much for that price. You may easily pay, say 20 K $ for a watch just telling the hours, minutes and seconds. True, when you look at the Lunar you wouldn't buy it because of its technical functionality - it's primarily a luxury object, a device for those who want something different from the uniform black rubberclad crowd. Hasselblad degrading themselves? I find a collaboration between high-tech Sony and high prestigeous H a very good idea for both companies. / Sven
Poor Hasselblad! You have to choose a more luxurious way instead of a true high-tech way in keeping your business running. How about joining partner with Swaroski to make a crystal Hassy, or Wedgewood for a Hassy wrapped up in fine china. Remember, Hasselblad X-Pan is a nice compact camera without any luxurious wrapping.
T3: Jeez, all this "I used to have healthy respect for Hasselblad" is just a bunch of blustering internet forum non-sense. When was the last time any of you spent a single dime on Hasselblad equipment?!? If this new camera allows Hasselblad reach a new market of buyers, more power to them. Companies don't survive and pay the bills on "respect" alone. People actually have to buy their products. If you people don't buy this camera, so be it. Some trust-fund baby with a lot of discretionary income to spend on a compact camera sure will. That's fine by me if it helps Hasselblad stick around for another decade or two. Remember, it's a very competitive world out there, and many camera companies have bit the dust because "respect" alone wasn't enough to keep them around.
Yes, we can't afford to buy a Hasselblad. The problem is that they should at least upgrade a currently availalbe camera in a more technical way, instead of simply wrapping it up with wood and leather. Why don't they follow their previous way of changing the Fuji TX film cameras to their own Hasselblad X-Pan film cameras, with their unique electronic exposure information and medium format image quality. X-Pan is a nice Hasselblad 35mm camera.
Zamac: Give Hassy a break! They are trying to do what Kodak failed to do...re-invent themselves in a changing world.
Yes, poor Hassy, what a luxurious re-invention!
zoomf: In case all you naysayers still don't believe it the website says "Lunar is already a great success". So there. I believe it may already be sold out (in preorder)!http://www.hasselblad-lunar.com/index.php/
WOW! Congratulations! Hasselblad has already sold the whole Moon to all the idiots in the whole universe ... or is this the Hassel way of retreating?!
andrew turner: I bet it won't look like that Hasselblad.
We all hope that Leica won't be doing as bad taste as Hasselblad.
The problem here is that the camera has no market placement:
1) Not A DSLR2) Not a compact of any of the current types.3) Too heavy and standoutish for a street camera.4) Not a Pro camera.
When NASA commissioned H'Bad for a camera that would work in space it was the best camera for the job. To even mention NASA with this camera that exists for no other purpose than to pose, is an insult to the brand name.
Please, Please, use professional marketing and PR people in future.
WOW! Congratulations to Hasselblad! The first camera in the world in the new Pointless and Shoot category, using their very unique Paint and Shroud materials. Oh! We're not Puerile and Stupid. I think this camera will be on sale in their luxurious Hasselblad Boutique at Avenue des Champs-Élysées early next year.
berze: Check out lensrentals:http://www.lensrentals.com/blog/2012/09/product-announcement-lensrentals-looney
Oh! Now I love the new Habbelsad $$$ designed by Lensrentals Looney very, very much! Thanks for this great great recommendation.