The plural of axis is axes.
JohnEwing: I can't imagine a serious photog tarting up his kit with this sort of thing, but if Fuji can milk the decadent to keep the company producing superb cameras, more power to them. It's not as if they were producing pearl-handled rosewood-gripped hyperuglified models of someone else's cameras.
If the uptarting suits you, go ahead: fine feathers make fine birds. And as I said, it'll help Fuji continue to develop great cameras.
pelliengee: Suffering from unbearable GAS right now.
Have you eaten something that I shouldn't???
Adrian Tung: Would be nice if they also offered alternate top/bottom plate colours (e.g. silver, black, chrome).
And if they are going the Leica route, offer engraved signature/text as well?
It's your brass they're after, lad.
Langusta: 2 strips of cheap, self adhesive plastic priced 99-149£...Fuji please, don't hasselblad yourself.
Me dad used to tell me every Saturday that a fool and his money are soon parted.
Stollen1234: why are Fuji cameras all of a sudden so similar to leica Cameras?
Who wants to look like a leica-lookalike liker looks?
You mean like washing before meeting a client?
I can't imagine a serious photog tarting up his kit with this sort of thing, but if Fuji can milk the decadent to keep the company producing superb cameras, more power to them. It's not as if they were producing pearl-handled rosewood-gripped hyperuglified models of someone else's cameras.
Terrible promotion images - they look grubby.
HAH! In London they turn into fishponds all on their own, and then Boris rides into them.
Aye, but what's in the envelope and where do you push it?
Glad I bought mine on the Rockwell Principle - get a refurb. New shutter, pristine sensor, no problems. Great camera. Who needs a 610?
Concerning my *next* camera, I'd be very happy if people started buying just-out kit right now, so that I can buy another refurb next year or the one after, with all the problems ironed out.
Seriously, though (well, I wasn't exactly joking) I'm glad to see this move. It speaks of a will to better customer relations, and is vaguely reminiscent of Fuji's updating the X100 firmware after the camera had been discontinued, the difference being that Fuji's gesture had goodwill behind it and Nikon's has more than a touch of contrition, albeit unacknowledged.
Compacts appear to be in the same position wrt phones as film was to digital 10 years ago.
I don't own any of the cameras concerned. I'm still grinning with delight, though, over the X100 update, a real gift.
Fuji loom large in my future, I think.
Never trust anyone who says "very unique".
AlpCns2: Brilliant interview - you guys asked exactly the right questions. And the honest and open answers confirm much of what many have been expecting from Fuji. They got it right: "the only way is to keep innovating".
Great times to be a photographer.
Great times to be a photographer with a generous budget, that is.
Great positive interview with straightforward answers - very impressive. I loved his answer re the X100.
Very refreshing after the woolliness of Nikon's four mouthpieces.
rich889: Nikon has been reactive rather than pro-active for decades. Regrettably, they are NOT an innovative company, (look at sensor backside-illumination, or sensor-shift technologies, or fast response 2.3 mil dot EVF's) and their poor effort shows in the Nikon 1 v1. I purchased both, the v1 and v2 hoping for something better. Both models have great detail for their sensor size and have some excellent features, but are generally bested by Micro Four Thirds in a shot-by-shot comparison, especially now with the Olympus OM-D E-M1.
Nikon is so afraid to compete against themselves (DSLR's) that it stifles anyone who wants to cheer them on. In the mirror-less market as well as lens construction (in many lenses) they settle for mediocrity.
The consumer advantage has been that Series 1 resale prices are very low. Last year I picked up, as unused stock/display models, a J1, V1, 10-30mm & 30-110mm, and FT-1 for the list price of a V1. I certainly wouldn't have paid the full price for any of them, but for those prices they're nice cameras for travelling light.
Hardly cheering news for Nikon, though.
Nikon's first step into the mirrorless world gained them firstly a twisted ankle and secondly a Bronx cheer, before a few people began to see that the Series 1 aren't such bad cameras after all, but that was like people taking to Heaven's Gate after United Artists had turned up their umbilici.
Personally, I'd like to see them bring out a mirrorless body based on the S or SP designs, with a full frame or even an APS-C sensor. FF might be better from a marketing standpoint, but an APS-C camera could be very acceptable indeed. They could probably finagle it to have an F mount, too. Large wow factor there: they immediately upstage virtually all the others, especially if they use the folding Ai tab of the Df and make it compatible with a godzillion lenses.
...well, it's nice to dream.