Nikon could have saved R&D money, and significantly improved IQ, by making an APS-C mirrorless camera instead of their Nikon 1 line. Nikon already uses excellent APS-C sensors, and will have to improve their DSLR Live View AF anyway.
The Nikon 1 uses a small sensor, but the body is the same size as an APS-C mirrorless camera. I suppose Nikon 1 lenses are smaller, but still...
Donnie G: Nikon's corporate bean counters are showing us how to turn cost cutting into a "death by a thousand cuts". If Nikon doesn't find a partner outside of the camera business to merge with soon, then they may not survive long term after all. Apple or Google might be interested in acquiring a camera company, and Nikon would be a good fit for either one of them. Well, that's my best guess anyhow.
@Scottelly: Nikon's current stock price is US$17.80, down from a 52 week high of US$27.50. Nikon's fiscal year ends March 31st, so we will know the truth of the matter pretty soon.
The "Conclusion - Cons" list contains significant flaws should have prevented this camera from getting a Gold Award.
DPR should stick to writing excellent reviews, and forget about giving an Award at the end. Awards have become meaningless.
The perfect marketing slogan for Nikon to sell this in the USA:
Nikon 1 V3: Small sensor. Big Price. :-)
Frank C.: political tensions between china and japan heating up over Senkaku islands and now private companies dragged into the fray... -1 for china
I don't doubt that China's motives were political, but their complaint was valid nonetheless.
The Conclusion - Cons list was pretty short. DPR needs to work harder, to find more Cons. :-)
justmeMN: "CHINA - Industrial and commercial authorities have launched a probe into Nikon China after the company was accused by China Central Television of selling defective products.
Many consumers have complained of dust buildup on the image sensor of the Nikon D600 camera, CCTV said on its annual 3/15 Gala news programme on Saturday."
"Many D600 users including Du have asked for a refund or a free upgrade to the newer model D610, but Nikon has refused their demands, even though some D600 owners in the United States have been offered a free upgrade to the D610, according to CCTV."
@sandy b: DPR's article mentions both the D600 and D610. The news item I posted mentions both the D600 and D610. I can point you to a reading comprehension course if you are having trouble finding one. :-)
"CHINA - Industrial and commercial authorities have launched a probe into Nikon China after the company was accused by China Central Television of selling defective products.
The Nikon 1 V3 is smaller than an Enthusiast DSLR, therefore it must be better an Enthusiast DSLR. After all, smaller is always better - the only thing that matters is size. :-)
Rather than getting a DPR Gold Award or Silver Award, this camera will get their WTF Award. :-)
You should do some "Box Delivery Refused: Return To Sender" photos of the Pentax K-3. :-)
People flock to buy anything that has an Apple logo on it, so this is bad news for camera companies.
In contrast, the Nikon 1 V3 gets a WTF (what the f***), rather than unboxing photos. :-)
justmeMN: "This could be a cultural difference, of course."
No brand of mirrorless camera sells will in North America and Europe. We don't have a "if it's a little smaller it must be better" mentality.
@howardroark: Bigger isn't better, but a combination of price, performance, and features is more important than size.
"This could be a cultural difference, of course."
For comparison, on the Nikon USA web site:
A D7100 with 18-105mm VR lens is currently $1,299.95.
A D5300 with 18-55mm VR II lens is currently $899.95.
Nukunukoo: While not a Pentax user, I do agree how DPR is bordering to WTF as to why they take to spend (and waste) a lot of time on Canikon even on extremely insignificant model upgrades and ignores celebrated cameras like Pentax K3 whose combination of features are quite unique and leading in its class.
Shame really, DPR, was there a change in management as to why many feedbacks from your user base seem to be falling on deaf ears?
What's "extremely insignificant" is Pentax's market share. :-) Why should DPR concentrate their limited review resources on brands that don't sell?
Gesture: Hard to believe $650 is the entry for a DSLR. Even $450 would seem a lot to me.
On AmazonUSA, the (older models) Nikon D3200 is currently listed as $496.95, and the D3100 is $399.98.
Shunda77: Why are all the Canikon fan bois running so scared over these Fuji cameras?
Is it because Nikon's woeful jpeg engines and Canon's outdated sensors are developing into festering sores on the buttocks?
I'm sure that both Canon and Nikon are working feverishly to match Fuji's "wax-like" skin tones. :-)
Canon estimates that they will sell 7.6 million DSLRs and 10.5 million compact cameras in 2014. Not bad for a company that does everything wrong. :-)