allkar: "There's nothing in particular that we learned from Nikon or Sony ..."This is really sad.What a pity!
Sony learned that the Canon S-series was a convenient size/shape for a new (RX 100) camera model. Canon learned that the RX 100 was a good idea, and came out with the G7 X. Camera companies may deny it, but it's clear that they monitor the competition.
The interview provided confirmation that Canon USA made the decision not to sell the M3 here.
AF is for wimps. :-) My Pentax film camera didn't have no newfangled AF, and it worked just fine. :-)
vscd: I don't understand why Nikon doesn't use the number 5400 for it. The 5xxx is not unlimited with numbers and I think the series will go on for some more years ;)
From Wikipedia: "There are several unlucky numbers in Japanese. Traditionally, 4 and 9 are unlucky. Four is sometimes pronounced shi, which is also the word for death."
I found that on the internet, so it must be true. :-)
How *dare* Nikon make an incremental upgrade of an already good camera. :-) Every upgrade should be groundbreaking and revolutionary. :-)
dcolak: NIKON! Put an EVF in this camera and you'll have a winner!
Yes, Nikon needs to slow down AF speed by turning this into a mirrorless camera. :-) The camera would also benefit from EVF lag. :-)
People used to "smartphone quality" IQ should be satisfied with the output of this camera, and it certainly does something that a smartphone can't.
In addition, the range would allow the user to take candid photos without getting beat up. :-)
Wye Photography: It will be very interesting looking at sample pix from all over the zoom range especially at the long end. Will I laugh or cry or both!
An ideal camera for pedos, it's bound to sell well!
It would be a great camera for stalkers too! :-)
I guess Real Photographers aren't supposed to use articulated LCD screens. I don't understand why.
(The Nikon D5500 has one, but this camera doesn't.)
Raist3d: What really shocked me of the entire interview is how Iida talked in a candid way positively about competitors. That also shows confidence in what they are doing.
Canon Haters won't like the interview. :-)
"As usual, Mr Iida is open and honest" -DPR
Isn't that grounds for firing? :-)
I can see why a startup would want to enter the thriving and growing camera industry - oh wait. :-)
InTheMist: Look at that. Already then, they understood fundamental rules of composition: Balance, the rule of thirds, etc.
But the only thing that matters is Image Quality. :-)
It's a safe bet that Sony's "TV and Mobile Communications" divisions will be dumped before they consider getting rid or their "Imaging Products & Solutions" division.
In the longer run, anything is possible.
Chris Burkard is an official Sony Global Imaging Ambassador. If DPR believed in journalistic ethics, it would have disclosed that conflict of interest in the text below the video. Clearly disclosing conflicts of interest is standard journalistic procedure.
Every camera company announces that they want to sell more "high value-added" cameras.
In the mean time, on AmazonUSA, the best selling interchangeable lens cameras are usually old models, in the $400-$600 range.
rrccad: Well considering that IP&S had professional video, one would assume that this new sub would continue to have it, so profits are propped up and supported by Sony's burgeoning professional video segment.
does make you wonder why they'd spin it off if it was long term considered profitable though.
Sony has two definitions of video. Under their old structure, they had a Home Entertainment and Sound division that includes Audio and Video. Audio and Video included things like Blu-ray players/recorders and home audio.
Kangaroo Court: Do they actually include the camera bodies into their imaging division? I thought it was just sensors. I remember people over the years talking about sony and why they keep selling their sensors the competition. The answer was always "their imaging division makes as much money as the cameras do", I guess we shall see.
In their last financial documents, cameras were in the Imaging Products and [Professional] Solutions division, and image sensors were in the Devices division.
Sony cameras are in their Imaging Products & [Professional] Solutions division. They don't specify how much profit/loss is from the former, and how much profit/loss is from the latter.
But yes, it's good news that they put IP&S in the "Stable profit generators" category rather than the "Areas focusing on volatility management" area. IP&S didn't make it to the "Growth drivers" category though.
Chris Burkard is an official Sony Image Ambassador. That makes this video an infomercial, rather than an objective look at the camera.