Sdaniella: Canon Powershot Premium Compact newer "later model" large zoom video (teaser*):
*most have seen a similar (but not exactly same) Powershot G promo video but this has added a bit of Canon 'history promo' covering G1XMkII, G7X, and teaser of new model only shows up at the very end of the video clip (same as screen capture shown elsewhere)
The lens appears to follow pattern of an interchangeable zoom lens, rather than a fixed zoom lens.Sensor size, to keep zoom compact, would have to be smaller, maybe 4/3" sensor.If folks prefer G1X 1.5" sized sensor, then the interchangeable zoom will definitely be a "large zoom" for a Powershot.If the sensor is smaller, like a m43, it will be a model that slots below G1X-series, but above G7X.With an interchangeable "large zoom" compact, with 4/3" (or 2x crop) sensor (18x13.5), it could be an EOS-G mount, and adaptable to EOS-M lenses and EF lenses, too.
My guess is that "the later model zoom" uses a 1" sensor, and has a non-interchangeable lens.
"Is that a [camera] in your pocket, or are you just happy to see me?" - Mae West
Canon estimates that, this year, they will sell 9.5 million compact cameras, and 7.0 million DSLRs.
Not bad, for a company that does everything wrong, and that everyone hates. :-)
The Nikon D750 can't be any good, because it's not in my price range. :-)
I'm going to have to come up with frivolous reasons to criticize these photos. :-)
See Impossibly Childish DPR Ranters. :-)
plasnu: A money wasted campaign from Canon that only boosts the hatred.
The advertising director Canon hired may not understand the reason why so many people hate canon. People hate their arrogant corporate attitude, brainwashing ignorant people as pretending that they are still the best, which is not true any more. Read recent Canon's interview here that full of BS.
I understand that they have to fight with "stealth" negative campaign (probably from Samsung team), but only solution is to change the attitude and to become modest and honest.
"So many people hate canon" that they sell more cameras than any other company. :-)
Canon, how *dare* you make an advertising campaign that I disapprove of! I'm going to rant, and rave, and hold my breath until I turn blue! :-)
It's just an advertising/marketing campaign, not the end of the world. :-)
Look on the bright side. These ads don't feature (eww) Ashton Kutcher. :-)
The "pseudo-outrage" about this advertising campaign is hysterical.
Canon haters continue to rant, and Canon continues to sell more cameras than any other company.
SigmaDude: Canon sees impossible. Sony does it.
Sony did the impossible, when they managed to lose $2.1 Billion in one year. :-)
I really don't understand marketing/advertising people. Does stuff like this branding campaign actually increase sales? I doubt it.
How *dare* DPR take nice looking photos using a Canon camera! :-)
The Canon USA press release:
"Canon U.S.A. Unveils "Canon See Impossible" - A Branding Effort Empowering The Creative Spirit In Customers To Make The Impossible Possible"
It's not even a new product. It's that new box logo, and accompanying marketing theme.
A mirrorless camera that would be popular in the USA. Now *that* would qualify as "Impossible". :-)
T3: All the ideas people have suggested seem to ignore the fact that whatever Canon is announcing, it has to be something that has been considered "impossible" by everyone else. Basically, the teaser is saying, "You guys all thought this [whatever it is] was impossible, but we don't see it that way. We've made it possible. We've made this product that everyone else has been saying *can't be done*."
Either this product is truly extraordinary and ground-breaking, or they are setting themselves up for major disappointment. It kind of reminds me of Nikon's Df teasers. So much mystery, so much hype, so much anticipation. But it all ended up being a bit anti-climactic when the Df was finally introduced. Canon has set the bar even higher, by essentially claiming that they are going to introduce a product once considered "impossible" and "can't be done." We'll see if they can live up to that claim.
Yes, whatever the product/service, it's going to take a *lot* to live up to that level of hype.
Caerolle: They finally figured out a pronunciation of 'N-i-k-o-n' that everyone can agree to.
@flumpet Nikon USA television commercials pronounce it Neye-kon.
Probably not, but perhaps "see impossible" is a reference to low-light security cameras. Canon has said that they want to expand in that area.
T3: The fact that this is a double page ad in the New York Times makes it unlikely that it'll be a camera product. We photographers tend to think Canon are all about cameras, but they aren't. They do a lot of other stuff too. It's more likely that it has something to do with their business machines division (office copiers, office automation, etc.). If they had something photo-related to tease, they would have done it at Photokina. But my guess is that since this thing isn't photo related, they are teasing it in the NYT.
Or it could be a white 7D MKII with a matching Stella McCartney handbag.
I don't disagree, but can't think of an office product that would be worthy of that level of hype.
justmeMN: "To the peanut gallery, the so-called experts..."
This ad is clearly targeting DPR users. :-)
@rrr_hhh To me, that part of the ad means "you have underestimated us". The ad is intended to be intriguing, not insulting.
rrr_hhh: I don't get it at all : may be because I'm not a native English speaker ? But really, I would be hard pressed to translate any of these sentence into my own language.
I mean : one can launch a teaser without telling anything about the subject/object coming, but why on earth making such un-understandable statements : which image of Canon do you think they to are offering to their customers ? What I get from it us just that Canon isn't able to communicate, not even at the symbolic level in order to create a positive image of the brand.
Plus, given the avalanche of negative comments targeting those who don't think Canon is able to see the impossible, well, I just feel aggressed/insulted.
Talk about a communication fiasco...
The purpose of a tease ad is to generate interest, which it has.
The message I get from the ad is: You say that "it can't be done", but we have done it. We have done what you thought was "impossible".
That's a lot of hype to live up to.
That's a lot of hype, just for the announcement of a new office printer. :-)
(According to Canon's last annual report, 53.6% of Canon's revenue comes from their Office Business Unit, so there is no guarantee that this announcement is photo related.)