By not having retro-rangefinder styling, they are going to lose the all-important hipster camera market. :-)
lazy lightning: (Reuters) - To stem the red ink on its loss-making camera division, Olympus Corp has decided to rely on a format that so far has been a flop outside of its home turf in Japan.
The company on Tuesday released the "OM-D E-M1", a mirrorless model Olympus says is the first of its kind to compete on quality with traditional single-lens reflex (SLR) cameras.
Olympus is now hoping the E-M1, priced for the pro market at 145,000 yen ($1,500) for the body alone, will help it boost mirrorless and SLR sales by 24 percent to 7.3 million units to allow its camera business to finally break even for the first time in four years.
The E-M1 illustrates Olympus's dedication to the mirrorless format, heralded at its inception as a happy marriage between the size of a compact camera and the picture quality of an SLR. But the format has so far failed to connect with consumers outside of Japan, with most seeing it as an awkward compromise.
This is a year of "below expectations" for camera companies. Anything is possible, but I doubt that Olympus' camera division will break even this calendar year. They have already said that PEN sales were down 12%.
Hmmm. AF speed not as good as a DSLR. Sensor not as good as a DSLR. Priced higher than many DSLRs...
Heartwarming story. Life must be really, really, hard when you are autistic.
It has a red dot on it, so it must be good. :-)
I'm proud of the fact that I am neither "hip" nor "stylish". :-) #not4me
Hey Nikon, quit trying to annoy Canon, by adding features! (grin) It makes the G16 feel sad...
mpgxsvcd: Sony got the Walkman right and then has just produced 1 epic fail after another. This is a great idea that no one will ever use. Kind of like Lytro.
Sony had the Walkman, but lost that market to Apple. "Sony's TV division has lost money for nine straight years", due to competitors such as Samsung. And so on...
yabokkie: Japan is an advanced developed country with nasty medieval traditon. it's not one company, it's the system that is rotten.
@kimchiflower I don't know. Some suggest that Japan's ability to innovate is stagnating.
Among other things, on the Sony USA web site, this camera is listed on the "Sony Alpha DSLR Cameras" web page, in spite of the fact that is not a DSLR.
It appears that Sony's sales strategy is to trick uninformed buyers into believing that a mirrorless camera is in fact a DSLR.
justmeMN: Sony is trying to trick buyers into thinking that a mirrorless camera is in fact a DSLR. That's a sleazy sales strategy.
Among other things, on the Sony USA web site, this is listed on the "Sony Alpha DSLR Cameras" page, in spite of the fact it's not a DSLR.
Sony is trying to trick buyers into thinking that a mirrorless camera is in fact a DSLR. That's a sleazy sales strategy.
mpgxsvcd: It really doesn't matter whether the camera is bad or not. At $400 everyone who walks into Best Buy shopping for a camera will end up with one. Price is the number 1 factor in the advanced camera segment right now and Sony knows that.
I think the Canon T3/1100D is about the same price.
Dave Luttmann: So what is the EVF resolution? Read the wpecs and article 3 times and I dont see it.
In the Features section of the Sony web site they say "over 200k dots". (Resolution isn't included in the Specs section, on that web site.) For comparison, they say that the Sony NEX 6 viewfinder has "2359K dots".
DSLR Wannabe :-)
Sony admits that what people really want is a DSLR, an interesting way to design and market a mirrorless camera.
RichRMA: Ad agencies kill me. Their ideas about "20-somethings" are all the same. Bearded, always breaking out the acoustic guitar, impromptu jam sessions, some trendy, formerly intolerable beer on hand...
@T3 Aspiring to be a hipster? Eww :-)
KariIceland: Oh god I just want to smack those hipsters.
This camera is totally ironic. :-)
It's retro-styled, so it *must* be good. :-)
A nice incremental upgrade of models that still sell well. That's what most companies do.
Perhaps they will do a G 2X or S1 X in the future, although the EOS M series may have pushed the G X sensor out of the lineup.