forpetessake: Every company (modulo Olympus) is going to release FF cameras. The falling prices of the sensors and electronic parts are pushing the market in that direction. We'll eventually see all sorts of FF cameras -- compact and large, cheap and expensive, with fixed and interchangeable mount. Despite what the uneducated people believe, the size-weight characteristics of the lenses aren't significantly affected by the bigger sensor.
Promoting smaller sensors is not at all about propaganda but reality: Look at the Panasonic Lumix GM1. It is really tiny. No fullframe system camera could ever be that small. Or compare a Lumix G5 with a Canon EOS 5D. Do you get it?I have no need for a fullframe sensor.
Samsung has finally made it to the very top. Now, Nikon and Canon, where are you?
DidiBaev: Live view: no; viewfinder: none. So.......?
You are wrong. All digital compact cameras as well as all mirror-less system cameras are permanent live-view cameras.Also with this camera, one can only shoot using live view, i.e. by viewing the image of the sensor on the rear display with most - if not all - of the camera settings (white balance, picture stile etc.) applied to the picture.You cannot get any closer to the paradigm "what you see is what you get" when you use any of these permanent live-view cameras.