I predicted several months ago that Ricoh would come out with an Android-based super-compact camera, essentially like the PX camera, but with wifi and all the good things that the OS brings.I already use an Eye-fi card in my GRD4together with my android phone but its just in the wait for something better. Hopefully Ricoh will make the first super compact that is professional-grade in its controls and usage, just like the GR series, and also integrate with Android OS for connectivity. I also hope that the lens will be non-extending like the PX.
Ricoh is working on an ultra-compact camera, essentially a smartphone formfactor but with better physical controls, based on the Android OS.
spacelounge: it doesn't mean that PENTAX will be designing the new Ricohs.. it simply means that the two camera division have been amalgamated into one, larger and specifically dedicated to creating cameras.
Notice how it will receive resources from the main Ricoh company, which might mean they will both come out stronger from this.
I think the missunderstanding comes from the fact that the new unit is named Pentax Ricoh.. but it doesn't mean Pentax takes preference over Ricoh. It's just an aesthetic choice.
"3.New functions of each business unit：・PRI: Consumer businesses such as digital cameras for B2C market(This includes Ricoh development resources to improve capabilities and supportRicoh branded cameras )・Ricoh PMMC: B2B businesses including security system business, and imaging solutionsbusiness for B2B market"
Ricoh's cameras were previously developed by a division of the PMMC. This division is now moved out of PMMC, which will focus solely on B2B such as copiers etc, to the NEWLY CREATED PRI, which it will form together with the UNIT OF Pentax that was bought out from Hoya.
Most of Pentax remains under Hoya ownership.
Ricoh cameras will NOT be under mercy of Pentax developers. They will be developed side by side by the same people, as an effort to improve marketing and clarity for customers.
No, the two are being combined into one, called PRI.
The size of the two parts before the merger has no relevance whatsoever in the amalgamated venture. You have NO idea who is managing the new division, how many engineers, designers etc come from each company. The only thing you're basing it on is the size of Ricoh vs Pentax camera divisions BEFORE merger.
The only thing you base your reasoning on is superficialities such as which name comes first. Well, then I should add that PRI is owned by a company named RICOH, so one might as well complain that it is Pentax that is being swallowed... It's neither.
sedentary_male: Let us hope that Ricoh allows those companies in each market who import and sell Ricoh to continue do so by leveraging the Pentax brand name. Ricoh today only raises more questions than it answers by letting Pentax, a company that allowed itself to hit bottom, absorb Ricoh camera division. Pentax will do well to learn from Ricoh's management and it sales strategies and one hopes they don't throw the baby out with the bath water.
The Pentax name lets Ricoh develop and sell cameras that it couldn't with it niche Ricoh brand. Pentax is going to be the consumer brand and Ricoh is going to remain the niche.
Anastigmat: let's hope the reorganization gets rid of whatever obstacles that have so far prevented the marketing of a full frame model. With Sony working on its second generation full frame model, and Nikon bringing out its 3rd generation full frame, Pentax needs to start working, or it may be condemned to doing what Olympus is doing: putting old wine (M43 sensor) in an older bottle (a camera body that apes the OM series inelegantly).
the way forward is actually smaller sensors, which means smaller cameras and lenses, and a bigger potential market for the same product. (your mom probably wont want a DSLR because its too large, but if the DSLR made way for compacts with the same or better IQ, then she could be a potential customer for the same product. or a less expensive more simplified version of the same)
it doesn't mean that PENTAX will be designing the new Ricohs.. it simply means that the two camera division have been amalgamated into one, larger and specifically dedicated to creating cameras.
Zvonimir Tosic: Filling a gap in the market?
Better Ricoh fill up gaps in their reasoning. GXR system is the most ludicrous approach amongst mindless contributions to the depreciation of any camera value humankind has ever seen.
It wasn't enough we have millions of $100 P&S cameras with tiny sensors weld on lenses thrown each year — now we have $1,000 chips+lenses packages too!
If that was the price of not inventing their own mount, then they'd better be doing something else and actually inventing, like Fuji did with the X100 and invented the OVF/EVF hybrid.
Hope someone from Pentax will start opening windows in their new quarters now, to let in some fresh breeze of reason, start from anew. A mirrorless APS-C mount, a clever and less wasteful system that actually makes some sense for the future.
its your comment that seems mindless considering that the GXR is a brilliant camera that takes great pictures, has interchangable lenses and is cheaper than the x100(and x10), which is a shabby erratic mess as a camera.