Plastek

If google would make a photoshop competitor - they'd do exactly the same - cloud-based-BS. From all of the companies out there - it better not be google.

Same here. Subscription model is the issue. Not a price.
Not to mention the fact that Internet got it's own flaws, and work needs to be done regardless. So having any professional applications in...

Just boycott it - don't subscribe. Eventually they'll give up.

Yes! Let's force the guy into a camera he doesn't want! Brilliant idea!

Sony's 50 f/1.8 OSS.

not at all.

We are photographers, people who care most about the "looks" - so yes, I'd say that a design of gear we use also should be decent. If you are a chemist and use your gear only for documentation than...

GarysInSoCal - everyone serious?

""the APS-C SLRs are fading out of the market."
which market is that?"
Most likely FF market. ;) :P

""the APS-C SLRs are fading out of the market."
which market is that?"
Most likely FF market. ;) :P

"If you want more creative depth of field control, a larger format is your best choice."
- I do,...

Entry-level FF with High-end APS-C. Brilliant comparison, but pointless.

"But it's not a DX lens. It's a FF lens " - there's no such thing. Every FX lens IS also a DX lens.

Totally agreed agentul. Oly perhaps has some passion, but this passion is it's own poison.

new boyz - lol. By your logic every 4/3 lens is "speed-boosted" cause it collects light that would be lost otherwise. So is every dedicated APS-C lens. Perhaps also all FF lenses are speed-busted...

new boyz - lol. By your logic every 4/3 lens is "speed-boosted" cause it collects light that would be lost otherwise. So is every dedicated APS-C lens. Perhaps also all FF lenses are speed-boosted...

Zeiss ain't going anywhere. They got too good profits from deal with Sony to do away :) Besides: their glass on A-mount is quite popular, so I'm sure it's too profitable deal for both sides to quit...

"APS-C has 1 stop worse ISO noise" - that's not an universal truth. It often is, especially right now, but let's face it - year ago it wasn't that easy and APS-C was much closer than that.

"APS-C has 1 stop worse ISO noise" - that's not an universal truth. It often is, but let's face it - year ago it wasn't that easy and APS-C was much closer than that. I'd say that depending on...

Not an ideal focal range, but certainly a very interesting one :) Especially for some casual indoors shooting (which I would say is a main target for this lens seeing the f/1.8 aperture).

And...

These whole calculations about "light sucking machine" assume that FF is equally 1EV better in low light than APS-C. Meanwhile that's not always the case and through the history we've learnt that...