Their pricing seems out of line with the current market. Adobe recognised the changes when they reduced their price for LR4 by about 50%.
As most pros seem to use either LR or Aperture Phase One are unlikely to attract many new customers unless their products performance is significantly better than the Adobe or Apple product. The reviews will reveal all!
Virgilio G Santos: aside from the "turntable-vinyl market reduction due to digital disc" analogy.... let us be reminded that even discs went thru a miniaturization process. remember movies on laser discs (and you even have to flip them to read the backside!) just to finish a movie? then came the DVD, and it has many times the capacity of that huge laser-disc thing (a laser-dic is as big as a vinyl record, for those who forgot what it is). who would have thought that huge laser-disc size storage capability can be stowed in a smaller size. and then the BluRay came in, and now treatens the DVD's existence. life goes on...
point is- those small-size sensors you now dismiss as "small" may soon have the capability of capturing images better than a medium-format (i'm talking about the size) in the very near future. let's wait a while.
@IvanakerYou are correct large format will always produce finer images, that is why pros use a Leica S2 or Phase One backs.
Image quality is often quoted in this thread but consider what you do with your images today? Post them on line?, view them on a 50 inch big screen TV?, produce a photo-book? or print 40 inch wide prints?
Apart from the latter even the big screen TV only uses 2Mp so sensors with 16 - 24Mp look a little over the top for the real world.
The question is now that small, lightweight mirrorless cameras are available which are more than capable of exceeding the vast majority of peoples real world camera needs, how many will IN THE FUTURE purchase full frame 35mm? About the same number of people who buy medium format today?
Anastigmat: I hope mirrorless cameras will eliminate the APS-C market. It makes little sense to have a DSLR body designed for full frame and then stuff a 1.5x or 1.6x crop sensor in it. It makes or sense to use a more compact body if one is going to have a compact sensor. The APS-C format sensor has simply lived on too long, propped up by marketing strategies that price full frame cameras out of the reach of most consumers. The mirrorless models offer the same image quality as APS-C mods in a competitively priced and more compact package. In time, we will see entry level AP-C models disappear, and high end APS-C models will then follow. Currently innovation is at a stand still, because of the continued existence of APS-C models.
@AnastigmatBe careful for what you wish for. Take a look at current sales figures for APS-C versus full frame. Full frame is already a niche market. If APS-C goes the size weight difference between m4/3 and full frame will be even more stark and only the well committed enthusiast will buy them driving prices even higher.
One thing to remember is that full frame used to imply medium format a number of years ago, then the tiny 35mm upstart was born and sneered at for poor image quality etc. History, with technology, has a remarkable tendency to repeat itself.
Giuseppe Fallica: The utility of the "mirror" was exclusively based on the existence of the film as a recording support. Today, as the media is a "senso"r, which allows viewing of real shot (through the viewfinder or the LCD screen), SLR architecture does not make sense anymore: it's just a survival of the past that, sooner or later, will disappear. The philosophy of the Sony NEX-/ or Samsung NV200, marks the way of the professional cameras of the future.
The mirror is there to give "through the lens" viewing.
The clue is in the name SLR single-lens reflex, rather than the then existing TLR or twin-lens reflex. In this regard it does become optional with digital.
With regard to auto-focus, yes at present tracking is not as good but focus accuracy is better simply because you focus on the sensor. With pdaf there are limitations, lens are calibrated at 50x focal length and at one focal length for zooms.