Us folks who bought an Olympus XZ-1 are jealous as crap that some company out there actually listens to consumers and fixes things.
What a wonderful idea.
In real life this will soon be $500 (not the $800 MSRP) and with the ability to crank out lots of fun lenses (the 1/2.3" sensor means less glass, easier to manufacture) that will soon be very reasonably priced.
This will make a great camera for the 80% of people who could care less about how good there pictures look at full size or on a poster. And a soon to be cheap camera for the 15-26yo crowd with more brains and artistic ability than money.
Think of all the cool cheap lenses they can make for this that only the pros can afford for full size and even aps-c and 4/3rds
What a great idea for a little "fun" camera for the large consumer base who will be concerned with price and the picture's content over how it looks when pixel peeping.
If marketed well this could be a Home Run for Pentax!
ZAnton: What is the advantage of all this crap over the standard point-and-shoot 12x zoom (like Panasonic Z**)?
Also, cheap lenses for small sensors means they can produce cheap fun things like super wide fish eyes, etc. that are not a possibility with a fixed lens (adapters suck) or a full size sensor (lenses would be big, heavy, and expensive)
This could be a very fun cheap camera.
That one can usually design a better prime or limited range zoom lens than a multi-purpose mega-zoom.