Hmmm....while I have some misgivings about using the lightening connector as the sole means of connecting the camera to the phone, I think this is a good idea if you are serious about photography and already one an iPhone. I'm currently on holiday and have taken my iPhone 6 plus and my Nikon V1 with me. Guess which device I've been using more often? (iPhone) As much as I love the V1, it's too bulky to carry around every time I go out. The DXO One looks like it would easily fit in my pocket and would be great for landscape or architectural photography. Every camera - and phone - is a compromise. People have to decide if the pluses outweigh the minuses enough to justify the purchase. If the price ever drops to around $400 I will definitely be interested.
straylightrun: Breaking news: Sony releases fun apps for their cameras, camera enthusiasts on DPreview get mad.
Some are elitist whiners. Don't want beginners to have fun with their cameras.
As an amateur photographer and long-time Android user (I currently have a Galaxy Nexus) I have to say I am very excited about the possibilities of this camera. This would be the perfect device for an internet (facebook) obsessed geek on holiday. I'm going to Japan on holiday in a few days and wish it were available now!