brumd: "File format: JPEG"..and that's where I stop reading. Will there ever be a small rugged camera that gives access to RAW? I'd buy it immediately. Everytime a new shockproof camera is announced I'm hoping: maybe this time..:/
Heck I stopped as soon as I saw the same old 1/2.3 sensor size ... at least Nikon had the b@lls to offer the AW-1. I think a lot of outdoors sports people would appreciate something with better IQ similar to a ruggedised XZ-2. In fact just stuff a decent sensor inside the TG-3 and it would be OK.
Simon Zeev: Nice camera, but for being a true diving camera seed to be water proof to 40m at last.
It isnt a "true" dive camera - it's a consumer trendy tough camera. Who would think a camera with a 1/2.3 sensor for $350 is a serious dive camera?
Looks like a promising design - the zoom range and speed is basically all i'd ever want in a walk around camera, and if the AF is half decent, with a big sensor and the better dynamic range it is going to be on the short list to replace my G11.
More of same old same old - periscope lens and teeny weeny sensor= pathetic image quality. Is no one ever going to give us something better?
Should be the progenitor of a new genre for unpocketable cameras - heck I even wonder how it will do on a wrist or neck strap!
I think Sigma have plenty of important issues like battery life and operational speed, even maybe some WR capability, before trying to take on Hasselblad for outrageous designs destined to be self-sales-killers.
Agree with so many others - when will a decent sensor size ever make it into a rugged camera - and get rid of the resolution destroying periscope lenses! It is the 21st century now guys!
Wonder how good the body sealing is if the ports are behind a flimsy plastic door?Any videos of it being splashed like the E-M1?
JustDavid: 'announced alongside two equally rugged lenses' - surely not 2m shockproof lenses :)
There is a video of a journo doing his own test and dropping on the floor @ engadget or gizmodo, I think.
Mirrorless Crusader: This is bound to be a niche product. A good niche product, for sure, but this isn't going to be a "regular camera" for many people when they could get the same thing for $300-400 less without the waterproofing.
And a good choice for those who don't want to be forced to stop shooting because of some rain, sand, snow or dust
Greg VdB: hm... an o-ring between the body and lens to keep it waterproof to a depth of 15m? All it takes is one tiny hair to bridge that and your nice 1000$ camera goes blub-blub... Even if all users take good care of that (e.g. keep it greased or something), o-rings tend to wear out after some time.
Don't get me wrong, I think this is an exciting camra, and very much needed as proven by the rugged camera group test showed - surely this one will blows those toys out of the water (haha) in terms of image quality! Yet, I'm sceptical about it remaining waterproof for a long time... A fixed-focal would stress me less, but then again, even that seems unfounded if what Michael She says below is true.
Wow- ever hear about the idea that as the operator of a piece of equipment you take some responsibility to learn how it works and prepare it for use? Your "objections" are so typical of the lazy, do-everything-for-me attitude - maybe owning a camera is too much of a challenge for you - a paperweight might be more in your level of operational skills ...
novak977: lovely concept but I would rather invest in underwater case for upcoming Full Frame NEX or alternatively Fuji (with their excellent low light performance). Large sensor is the key for good underwater photography or video. Just don't expect exciting results with your f5.6 Nikon lens - equivalent of f 15.1 on full frame!
Good luck hiking or kayaking or caving with your FF camera and 2kg housing!
thx1138: Ok now Nikon has had the foresight to release a dedicated UW camera with relatively large sensor that shoots RAW and has the bonus of IL, how long before the numskulls at Sony, Canon, Olympus, Panasonic, Fuji, Pentax and Samsung wake to themselves. And if they do, how long will the AW1 have in the sun to shine and will it be enough to save the Nikon mirrorless ecosystem?
Whatever, this should have happened 3 years ago.
Totally disagree - as someone who takes a camera every time I fish, kayak, hike this is EXACTLY what I have been waiting for - something light, compact, better image quality than 1/2.3 sesnor tough cam that cah handle saltwater splashes, wind blown sand, rain and fish slime. I bet when these reach the shops they will sell very well.
Hah- this is the GoPro's competition now ...
TFD: Not quite sure I understand the fuss about interchangeable lens camera that have no/few actually lens to change, for which you get to pay a premium price.
Not sure I would be submerging this camera either $$$
Have could it have "No lens to change"? - it has two underwater rated lenses if you actually read the article, and can use the other "normal" series 1 lenses and probably other Nikon lenses via the series 1 adapter.Obviously if you don't intend to use it for it's purpose then why would you buy it? There is nothing else like it on the market - that's why it is causing a fuss. The alternatives cr*appy little compacts or bulky expensive housings weighing 1-2 kgs.As for not submerging it -well, that says more about you than the camera.
Pixel Judge: I am still waiting for bigger sensor, 1/1.7" or 2/3".
When, when, when will someone put a decent sensor in a ruggedized camera?? I have happy memories of using the Fuji HD-M film camera that was the forerunner of this genre. Why always the cr*ppy little 1/2.3 sensor? Believe it or not, there are outdoor people who want to take decent photos in low light situations like dawn, dusk or stormy, rainy weather.
jmmgarza: How 'bout 9 minutes?
I think the cat steals the scene in the photo with her owner - that er-um author lady ...
ogl: 150/3.6 equivalent of 135 format for 900 USD. Hmmm.
I don't think that 150 mm is PORTRAITS distance.
Hope you realize it is only F3.6 for DOF, not for exposures. This will be a great indoor event lens.
eadrian75: Sometimes i miss the m43 gear i had, but then i see the prices of quality m43 lenses and i don't regret selling and moving up to APS-C.
I never miss the APS DSLR I had. I think you're out of touch with the prices of equivalent Nikon or Canon glass - this aint cheapo kit lens territory, M43 is a serious format and deserves good glass. APS is a dead end with mirrorless because you get no lens size advantage even from skinny little bodies as the NEX so beautifully demonstrates.
evogt500: Stop adding Megapixels!
Wonder how long before someone figures how to hack wi-fi cameras so they can access your GPS so they can stalk you ...?
Anastigmat: A big disappointment. All that hoopla for nothing. A micro 4/3 camera that tries to look like an OM camera cosmetically. Looks like Olympus is unable or unwilling to set itself free from the 4/3 sensor straightjacket. While Nikon just released a full frame DSLR with a 30+ pixels full frame sensor, all that Olympus can do is to offer some old wine in an even older bottle. Wine may get better with age, but camera technology does not.
What a joke, this will sell to photographers who want to a camera that accompanies them while doing things rather than a Nikon millstone that weigh 400% more.