Oh, they serve whiskey in plastic...
Isn't the A7r magnesium alloy and the A7 composite (being the cheaper camera), at least that was said in the anouncement.
Peiasdf: Got a feeling Sigma's 50 f/1.4 is going to be better than the Zeiss.... hmm. Zeiss aren't that impressive lately.
Name a modern Zeiss that isn't "impressive" compared to Sigma.
burnaby: no anti-vibration?
Sony has In body image stab.