halc: "We select the best sensor, whoever the manufacturer is."
They have totally lost the sensor war years ago and still include their own sensors in the APS-C and full frame cameras.
Unless they come out with a game changer soon, they will be left behind by Sony (and everybody else who uses Sony chips). Perhaps even Aptina, if Aptina decides to move into larger sensors...
are you serious? Lead in color?! Take a look at the old Sony a850/a900 and see who "leads in color", and that is from a current Canon user...
Oh, they serve whiskey in plastic...
Isn't the A7r magnesium alloy and the A7 composite (being the cheaper camera), at least that was said in the anouncement.
Peiasdf: Got a feeling Sigma's 50 f/1.4 is going to be better than the Zeiss.... hmm. Zeiss aren't that impressive lately.
Name a modern Zeiss that isn't "impressive" compared to Sigma.
burnaby: no anti-vibration?
Sony has In body image stab.