What a strange creature. And at about the same price, I can't imagine choosing this over the newly released Panasonic GM1 with compact kit zoom.
sfphotoarts: This is a very attractive camera, but aside from looks, why would anyone spend this much when for less than half the money you can get the equally small Canon SL1 or T4i, with a much wider range of lenses, bigger sensor and faster AF, more resolution, better battery life and an optical viewfinder! Doesn't really make any sense for a photographer to pick the Olympus.
S-AF is faster on the E-M1. E-M1 sensor scores much higher than either camera you mention on DXOmark. This is just the tip of the iceberg. But if you want to buy a plastic box with a 5-year-old sensor in it, Canon has a tourist special to fit your budget.
Stealthy Ninja: I live in Hong Kong. People here love phones. iPhone 5s/c is really easy to find, just not as popular as they used to be. I mean maybe the Mainland Chinese will buy them up, but locals don't really buy Apple that much anymore.
The other day at a shop 5 people were all buying a Note 3 at the same time. Samsung is by far the most popular brand here.
Nokia and Sony might have better cameras, but those brands aren't very popular.
Is it an American thing to idolise the iPhone? I mean it gets a lot of attention on this site.
Samsung sells more total phones, helped by the fact it has numerous models at all price ranges. The iPhone has been the most popular single model (though, now two models). There are more iPhone cameras out there than any other camera in existence. I'd say that makes it pretty relevant to a camera web site.