wetracy: "...at a price rather lower than the camera manufacturers' equivalents."
It's just "lower." What's the "rather lower" claptrap?
I think what you really want to say is that it's significantly lower, but your ad sales people will not tolerate that. And you can't bring yourself to go with the simple and straightforward, "at a lower price." So you make yourself feel better with a silly and superfluous "rather" tossed in.
I'd rather read honest copy.
@wetracy- DPReview is, as far as I recall, a British-run site. "Rather" is often used in England the same way North Americans use "quite a bit".
They are saying that the price will be "quite a bit lower".
This is not some conspiracy to open the floodgates to bad journalism; you can put your pitchfork down.