Valen305: I think instagram is so popular with the masses because it gives their ordinary photos a "flavor", much like film stock. Would Steve McCurry's photos be as arresting if shot in digital without processing? Instagram is just a novelty, and as such, it can't debase professional photography. A discerning photographer will treat filters like seasoning - a ton of spice won't fix an overcooked steak, but if cooked just right to begin with, the seasoning can definitely elevate it.
MSG flavor enhancer anybody?