Does Adobe really think we are so naive as to not see completely through their talking points. Spin this is much as you want. This move is motivated by profit generation from a captive market. I have little doubt that it will achieve the desired financial outcome over the short term. In the long run, however, Adobe has sent a chilling message to its customers and demonstrated a complete lack of regard for the "hobbyist" community. If they persist on this course I will be taking my business elsewhere and doing my best to convince everyone I know to do the same.
We need to rally all this passion into a crowd-based response to hit Adobe in the wallet. They obviously view their customers as chumps to be fleeced. They will only respond to this outcry when it hurts their bottom line. Word of mouth has become an increasingly powerful tool in this day and age. I intend to share my displeasure with Adobe as far and wide as the internet will carry my voice.
Given the investment Adobe has already made in this new direction, I do not think any amount of complaining or protestation will change their path. Rather we must vote with our dollars (euros, etc.).
I for one will seek out alternatives before supporting a software rental model at the rates proposed. With discrete releases, I can choose if the incremental value offered is worth the upgrade price. In the new model, I am asked to pay up every month regardless of the incremental value created by Adobe.
I view this as a financially driven move with no regard for customer wishes. Regardless of the marketing spin, I feel betrayed by Adobe and will register my disappointment by seeking out alternative products.
From the information available it appears that the "Sport" version of the 120-300mm uses exactly the same glass, coatings, and optical formula as the lens it replaces. As best I can tell, here are the differences:
New external cosmetic treatment (S badge, smoother body lines, different finish treatment)New foot design.Compatibility with USB Dock (tweak focus, set focus limit, focus speed, OS mode)New external switch than can be configured with software.
I am not sure I would pay $600 for these new features when the prior version can be had for $3K and deliver identical image quality (which I can say first hand is extremely good). I am pleased to see Sigma starting to produce some really fine glass and give the big boys something to think about. Can't wait to see how this lens with a 1.4x teleconverter compares to Canon's new $11,000 200-400mm f/4.