Mirror less is an emerging technology and should not be underestimated without giving it a fair chance to develop. But the way Sony has given a DSLR look is not fair. And you know in India the sellers are telling this is a DSLR....in. A horrible view finder and poor battery life is the main drawback. Store are selling this camera with lots of gifts; and people who just want to show-off with DSLR hanging on their neck are purchasing this. Not the price that are attracting people, the gifts and limited knowledge of most of the purchasers are two main keys. But even after these the market response is not good at all. In Sony India website the they have never used the word "mirror-less". Is this fair??? What do you say? It is almost a upgraded point and shoot camera. Original mirror-less cameras are far better.