Can't really get excited about this. And this is not because I don't have an iPhone because even if I did...I would feel the same. Personally I feel the Sony way is the way to go even if current gen is a clumsy affair. The problem with this is that...well, you need to physically connect via a tiny protrusion that, frankly, I can see many people breaking off. Even if you don't, you can easily, accidentally, slide it off. What happens when you accidentally disconnect while transferring data between devices? iPhone connectors can change rendering this useless. You must hold with two hands at all times because of the connection (being too fragile). With the Sony, at least it's wireless. The ergonomics, performance and general clumsiness will presumably be refined to the point of being seamless. Besides, Android guys can't use it. Sorry, from a future proof POV, Sony seems to be on the right track.