I'm going to wait for a Hasselblad rebrand of this camera.
Paulo Ferreira: This is a really disingenueous and almost malicious news. Dpreview is just passing on some hear say from a German site called Photo Scala that is selling a casing for a Sigma SD1. There is no comment whatsoever on Sigma Germany site about this http://www.sigma-foto.de/ !!! I am pretty sure that there are really aesthetically discussable and expensive "pimp my" image capturing gadgets (A Swarowsky iphone???) from third party companies that were never mentioned here. Shame on you dpreview!!!
The news item says "Sigma Germany has announced..." I doubt if dpreview would say that if it wasn't true (otherwise indeed malicious), the news item is making Sigma Germany a laughing stock, and harming their reputation, so I'm sure there would have been a retraction by now if it wasn't true.