One of the dumbest products I've ever heard of. It's not really that difficult to print out a negative of a digital file on a sheet of transparency film. Lay the transparency film on top of a sheet of photographic paper and turn a light bulb on for a few seconds. Much better quality, far fewer dollars.
zorro4: If they really insist on renting, Adobe should at least use a rent-to-buy scheme, rent at $9.99 per month, after a minimum of two years the customer can keep the last versions he has forever if he decides to close the subscription.
Now that is actually an idea I can agree with. I like it a lot. Lease as long as you like. With a minimum lease period you can opt out at any time and remain with the version you were at when you opt out. Just knowing I could opt out at any time and then own what I had paid into over the years would be a huge plus.