Sean Nelson: The price is in line with what this camera offers over and above an RX100M2 - namely a built-in EVF, top LCD display panel, and a very long range, constant-aperture f/2.8 zoom. Trying to get that combination in any other camera with a sensor at least this large would be a lot more expensive.
The price is OK in the Sony's own twisted world. Canon 60D + 18-200 3.5/5.6 costs $1,099. Yes, you will get 1.5 stop less light in longer range, but you'll also have much better pictures with higher ISO. And if you want smaller camera body, I guess that Nikon and Canon entry level DSLRs are of similar dimensions...
wansai: for the price of admission, surely any sane person would get one of the more recent and VASTLY superior mirrorless cameras like the Nex 5R, which incidentally is about the same size roughly (possibly even smaller). the price is about the same and you have some connctivity options as well as options to change your lense specific to your style of shooting.
these phone cameras, the thing is, you must work around the tool. i have always felt tat the tool should work towards my needs, especialy if i'm going to spend half a grand upwards for it.
the quality of the picture is poor even by modern phone camera standards and the price high for a poorly performing superzoom.
what i don't understand is, why are mobile photographers not more discerning or critical about their tools? i think it's a valid form of photography and i enjoy viewing it, but one should not be so dismissive about the critical flaws of a product you're about to spend money on.
This particular camera is maybe not worth that kind of money, but if it paves a way to the whole new format of cameras, then it's very important. I can't wait for Sony to create such camera-phone with 1" sensor, and I'm pretty sure they are capable of doing that (rx100 + phone/3G).
eivissa1: The designer of Nex cameras should be fired. Really silly and unbalanced form!
Well, call me silly and unbalanced, but I like the looks of this camera very much. I think of it as of a sticker at the bottom of the lens, so it doesn't bother me that the lens is bigger than the camera. I like that the design is not "retro" (I'm pretty much fed up with retro looks, instagram and such hipsteria). Ergonomics is also very good for such a small object (i have relatively meaty fingers). Anyway, much better than all the p&s cameras that I had before. Also, I can put this camera and 4 lenses in my bag, and I think that I could put no more than 2 lenses if I had d5100 or similar dslr.