It's probably a photoshop fake, otherwise the logo would read "Hr", LOL.
But the A7r is a much better candidate than NEX7 as a high-price luxury gadget. So this will probably become a reality soon.
WOW, that was a big mess. Why does he call it "dust"? This term is usually associates with dirt coming from outside when you change lens. That mess is some kind of internal particles flowing around inside the camera. Maybe we should call it "mess"?
So cuuuuuuuuuute, and congrats for a well deserved 1. place .
What's the name of this cuuuuuuuuut ducky?
One can always connect the camera to a little laptop for "hard drive backup, control across the Internet or sophisticated interval shooting" and such. Why should one make own grip-top and programming it too?
Invention and creation is good, but why should anybody reinvent the wheel?