Great camera,but I would take the 50 or 60 CCD version before this,this is probably aimed at wedding shooters that will be interested in its higher ISO ability.
Black Box: This, I can only guess, must be a very good camera. I'm sure it does everything they say it does perfectly. But, honestly, how many of you are NOT thinking up Sony related jokes when commenting on this news?
One thing Alessandrini HAS achieved is an extremely strong connection between Hasselblad and Sony. I just can't shake the horrible Lunar and Stellar out of my head when someone says "Hasselblad". In the elusive world of marketologists it's called "brand image erosion"... I think.
All that is quickly forgotten when you startt using a Hasselblad H..they're really good to use..
RStyga: I think Pentax 645D is still the cost/performance king *by far*.
Lack of leaf shutters rules it out for a lot of pro's.. the H system is a very complete system,even includes WLVF
Zigmont: Finally, a camera without the trendy "retro" 1950's look! I'd buy one just for that alone. I mean after all, it is 2014. I want cameras to look like the future, not the past.
Fair enough but the retro look is sweet,just like Ferrari Dino's are still sweet...
People shouldn't get so worked up,this is aimed at the super rich in Asia etc that look at $10k the way most of us look at 5 bucks..
If it helps Hasselblad to build some capital toward developing the next H series then good luck to them,
michael19843: It would be a shame if Hasselblad went out of business. No not really it would be awesome.
Why would it be awesome?? they are one of the few remaining medium format makers and the H system is very good..
ric63: Does anyone know if Sony has some sort of financial interest in Hasselblad?
they dont but that could change in the future..
marcio_napoli: I'm perfectly fine with my ISO 25, CCD digital back.
My shooting style allows to use flash all the time, so I'm never too worried about ISOs.
In fact, I just love CCDs above all other sensor designs, and consider my back to be the best camera I've ever worked with.
On the other hand, this is the most important move Hassel has ever done, at least in the past 15 years.
CMOS will allow them to enter the High ISO game, and for most enthusiasts (large part of sales), that's the move they were waiting for.
If Hassel has their hands on a great CMOS chip, prepare to see a turn of the tide, and DMF rising again.
Medium format CCD still produces a better looking file than cmos... no need to drop your digital back yet..
Cmos medium format just opens up the market to different users,wedding snappers might love this chip.
Don't understand why so many comments are saying this proves Sony can make glass... this is a Zeiss lens!
Looking forward to seeing how the new sigma art 50 compares to this..
I hope this new H has USB3 instead of firewire,and 16bit readout,
Kodachrome200: good job hasselblad. getting back to the serious work of marketing fuji products
Who cares where the body is made,its great to use and the viewfinder is amazing,,,
RichRMA: They should do like Leica did with the S2. A 50mp DSLR-shaped camera, somewhat smaller even than the pro Nikons and Canons.
Leica S is great to use,only thing I would change on it is to add a 4x3 sensor,but I;m happy enough with 3x2..
HowaboutRAW: Good it means other medium format backs will show up with CMOS sensors.
Imagine a Leica S3 that can be used at ISO 2000.
And the general idiocy by Haselblad lately goes to show what happens when finance types run a company instead of those interested in making things or providing interesting services.
I use a Leica S.. I'm fairly certain that the next S will have a cmosis sensor...hopefully 60mp.
This is a portend for the future of LR... jump ship to C1P7 and kiss goodbye to cloudy skies...
Scorpius1: The only news I want to hear from Adobe is that they've realized their mistake and will be releasing a new perpetual license fro CC/CS7.. otherwise it's LR5/C1P7 for raw conversion and CS6 for me...
@BaldCol .. never say never,a new CEO is all it could take..
The only news I want to hear from Adobe is that they've realized their mistake and will be releasing a new perpetual license fro CC/CS7.. otherwise it's LR5/C1P7 for raw conversion and CS6 for me...
iainlea: When i read this announcement i just get the feeling that Nikon is truly missing the big picture. Own a D4, D700, and D300 and of all the cameras Nikon hit the sweet spot with the D700 (and D3/D3S at that time). Ended up going with a D4 as the D800 just did not fit my studio/location work and workflow system as well.
I need a flexible "tool" that integrates with all my other tools todo my job as quickly and efficently as possible. Basically you capture light and convert it to binary data. That works OK. Give me 24mp, more AF points and cleaner high-ISO. All I need from the oldschool camera requirements.
What I NEED and will look closely at on my next purchase is CONNECTIVITY. I am not going to pay 5500 Euros for a body again unless you can give me multiple connectivity options AS STANDARD. Do not reinvent the wheel. Stuff a SoC running Android inside that does WLAN (802ac), Gbit port, NFC, GPS and maybe introduce a branded tablet with a set of useful apps.
Samsung are closing...
@HowaboutRaw... I'll agree to disagree,I have a D800E,had a 1DX for six months (Sold it due to banding and noise) and had my D4 for about 6 months too,the D800 file is excellent and when down sampled its definitely better than the D4,I had no problems with cyan in shadows and the noise is s finer grain like noise on the D800 compared to the D4..
The D4 is only worth the money if you need speed...
@Howaboutraw.. the D800 matches the D4 for high ISO and has more DR so your theory doesnt fly... I already had a D4 and sold it,great camera but i found the resolution too low for the money,if the D5 has 24mp i will almost certainly buy one.
Cant wait to see a comparison with the Ziess Otus 55... impressed with the way Sigma has turned things around and raised the bar,it's a great thing for us photographers..