As a 7D owner, i am looking foward to this update. I am an enthusiast photographer and my budget will not allow me to buy a new camera that is better than the 7D. Well done to Canon for making the effort to keep their customers of its top of the line crop camera happy. Full frame lovers got the 5DIII and we got the firmware update. Im gratefull, as im sure many other 7D owners are too. If im going to upgrade from the 7D in the future, it will be to FF, so for now i believe i am getting the best Canon can offer for this camera, and any other in its class. I cant wait to use the upgrades in the field.