Caleido: I don't see it. Enlighten me. The thing is huge and has no strap. Obviously it needs big lens elements and a big cube as a "sensor". And yet it still only delivers 1 MP of resolution. It has no flash and low light performance is not good so I have read.
The time and effort you "win" by not focussing, you lose afterwards with fiddling through the different images. Parents using it for their children now have to chose which of their infant will be in focus or use different pictures. I did not hear them complaining about having everyone in focus with the big dof from the usual compacts cameras.
Unless they can put something together which has at least the size of a regular pocketable digicam and at least some resolution from beyond the 90ties, this is merely a niche gadget for very very early adopters.
I did see some potential for professional studio or macro photography when they announced it couple of months ago, but not with the toy with only two buttons we see now.
No, that's not true. 'A couple' can be be two or more (according to "The American Heritage Dictionary", 'couple' can be used informally meaning 'few, several').
MdC64: I'm going to keep an open mind. The concept is plausible: Focusing happens in the lens of a conventional camera, which produces a 2D image on the sensor. If we capture the direction of each light ray entering the lens, we can do the focusing later with software calculations.The proof will be in the results.
Let's not penalize Dr. Ng for making the product and marketing super simple. The Kodak Brownie was super simple and brought film photography to the masses. Dr. Ng decided to sell lots of cameras at an accessible price point in order to become mainstream quickly. A "pro" model will probably come later.
Instead of attacking the choice to simplify the product for the masses, think about the possibilities in post-processing! Now you can focus after the shot too. This could increase artistic control.
NigelMoore: yes... worse: just yesterday I was forced to tell to my mother that her second hand cell phone camera (Motorola A1200) has a 'macro/landscape' lever and ALL the twenty something pictures she had taken at a party last sunday were lost for being misfocused.
CriticalI: maybe they want to keep their software secret someway. Maybe it demands too much processing power, by now. This policy will change, probably. Personally, I would wait for the version 2.0 before buying it.
Marino Pascal: This camers is doomed for two reasons.1) Proprietary image format. I think they want you to post images only on THEIR website and from there "share" on other sites. Like when you post on Youtube and then embed the Youtube video on other sites.2)One inch LCD screen/control panel. Cute? yes. Functional? Not so much.
I understand this camera as a proof of concept. Maybe the idea is sell it like a curiosity, a funny gadget, to get more financing (and money from the sales) to create something bigger and better (or to complete development of an ongoing project).
DaveOl: If this is a mirrorless camera, then why does it have a hump for the pentaprism?
To show 'Fujifilm' name higher. Or to look like 'professional' stuff... :-)