Simplicity and beauty.
ksgant: Okay, newb question here as I see this word bandied about a lot with flashes now. I don't have the latest and greatest equipment, but I see "wireless" flash a lot now. Are they truly talking about wireless...as in PocketWizards style, around the corner, 200 feet away etc etc? Or is this just line-of-sight infrared triggers?
Yes, its mainly 'line-of-sight', though the ability to pick up the master flash when bounced or reflected off walls and ceilings do give it a limited wireless functionality.