FD: Body is great design :-)It reminds me of my old Hassy SWC.Never going to buy this, but hey YOU can ;-)
I'd like to see a medium format digital wide angle that performs like the SWC.
Earth Art: What year will it be when camera companies stop using the letter "D" to let us know the product is one of those new digital doohickies? LoL
Or is the fascination with the D some sort of Freudian subplot?
It will happen when they stop using "X" like the X-Files. Although I don't think the Europeans will ever give up the little "i"
PanoMax: It probably will compare favorably with the yet to be released Sigma Quattro H, which has approximately the same resolution. But, I consider the images captured with the Foveon® sensor to exceed in detail those captured with the Hasselblad. We shall wait and see and compare.
DPR readers want ISO 1,000,000,000,000. Try that with a Foveon sensor. (I'm happy with ASA 400).
It's a game changer for sure.
Photomonkey: As others have noted this really is a brilliant achievement by Hasselblad.A clean sheet design incorporating the heritage of leaf shutter Hasselblad lenses and the latest mirrorless design.They have created a beautiful minimalist design as a platform for a new line of lenses that build on their heritage of superb optics.The pricing is a breakthrough and was presaged by Pentax's success with moderately priced MF in their 645z.Hasselblad realized that the demand for moderately priced MF was real and they committed to a camera that arguably is one of the best possible MF iteration today.
Its small size will and good price will attract a new generation to MF that will find new ways to use this format. I am certain that Hasselblad will follow up with more lenses and most likely TS and other specialty lenses that will make this a must have camera for many pros and other enthusiasts.
Can you imagine what a TS lens would cost for this?
I give them credit for their timing. With nothing else going on at this time of year, they'll get a lot of free advertising. They may sell enough to be a success, in Hasselblad terms. I expect a lot of people will rent these.
Obviously not for sports. But what would happen if they shortened the zoom to 300mm, lens speed was 3.5 - 5.6? Image quality would go up, size, price and weight would go down. 24mm-300mm would cover what most people use, or could reasonably expect from a fixed-lens camera.
For $9000, I want a zebrawood grip.
Dennis Linden: I don't suppose it would be possible to suppress comments on this post...
The way to deal with nabobs of negativity is to not make gold-plated lenses. At one time, I had to sell gold plated, lizard skin German cameras. My favorite comment was the dealer who said "It's like they're nailed to shelf!"
That photo is perfect for the cover of the KEH catalog (which is where gold plated stuff ends up).
JerryShots: So not a slow news day...A no news day, huh?
Sony released a a new lens cap.
I was just thinking how this cuts both ways. On the one hand DPR, Thom Hogan, Ken Rockwell etc, is really just free advertising for Nikon. More than they could ever afford, and targeted at exactly the right people. Not always rave reviews, but with Nikon's top models we can pretty much declare a gold award, even for cameras that don't yet exist.
On the other hand, if consumers find a flaw, good luck controlling the situation.
108: "While there have been plenty of predictable 'he should have done his research' comments,.."
yeah, typical of the era , all faults to the individual , none to the structure , and if anything bad happens to you it's because you were not thinking positive enough and in fact deep inside you wanted it to happen to you ......sooooooo , what you need is not a regular product research what you need is a thorough mind and emotions reset that we will be happy to sell you at a discount price of 20.000 dollars for the first two weeks , and will make you a highly qualified competitor in today's marketplace . Psychic alarm on false advertising is an option available for a mere 5.000 dollars extra .
I have no idea what this says but I agree completely.
Frank C.: sue sue sue sue!!! the american ....err... euro way!!
...And if you add in the D600 debacle, suing Nikon is the Asian way as well. Hopefully, they'll find some kind of firmware fix, before someone in Africa sues Nikon.
felix from the suburbs: Kind of sad to read all of those mocking comments. When I was starting out in armature photography Hasselblad was a premier brand and our "someday" camera should we ever win a lottery or inherit enough money from some unknown relative. I guess it's just another causality of the digital age. But I, for one, hope that they knock it out of the park and regain some of their lost glory - even though I likely wouldn't be able to afford it unless that unknown relative with money decides to write me into their will.
While mocking comments aren't useful (as with most internet content), these rebranded cameras carry the taint of attempting to deceive the customer and nobody likes being fooled.
A Sony camera with a wood handle is just that, and should be priced accordingly. Leica has had success with re-labeling less expensive products and charging a lot more but they occupy a more "glamorous" place than Hasselblad. Anyway, let's hope this is a camera that gets Canon and Nikon off their butts.
Alec: Hasselblad A7RII, with a wooden grip. Actually the entire camera is made of wood, including the optics. Highly collectible.
Besides the general limited edition, serial #s 1 through 100 will be "exclusive premier select limited", made of the rarest wood species responsibly hand-picked and salvaged. Will come with a VHS tape of celebrities, brand ambassadors, company management and other qualified individuals sharing how holding the Hasselblad A7RII makes them feel completely differently from any other camera.
I suspect they dropped the Sony cameras because people didn't buy them. Ridicule may have played a part, but a savvy move whatever the reason. Now, to find out what gold taps in the lavy means.
Kaso: "Honesty is the best policy." The traditionally honourable Japanese have become rather slippery in their business conduct. On the technical side, the digital camera manufacturers, notably Nikon, still don't get it -- a few years in and none of their communications functions work properly and intuitively. At the same time, they spend a lot of precious time on moving buttons around and reshaping the grip -- over and over again. (I am a consumer, having zero allegiance with any brands.)
First of all, congratulations on being a consumer with zero allegiance to any brand. They don't have any allegiance to you, and stepping out of the fan club mentality allows you to concentrate on photography instead of defending and providing free advertising for your favorite corporation.
That said, I wonder if this current debacle is not the fault of engineers but rather, the good folks in marketing. One of my Canon bodies has 2 card slots, one of which is terribly slow. There is no technical reason for this; somebody wanted to save money, and I doubt it was an engineer.
This is good news for Thom Hogan. But I'm surprised Nikon users haven't jumped on Andreas V for going after Nikon.
Looks nice but it's amazing the insults that are generated by pointing out this lens is large and heavy. Well ok, it's neat, sweet and petite.
Kaso: On an APS-C camera, the Sigma 18-35/1.8 Art and this Sigma 50-100/1.8 Art are equivalent to over a dozen f/1.8 primes at top performance. Simply awesome!
It weighs as much as a dozen prime lenses?