Perhaps a better analogy would be mounting a Nikon FX lens (designed for 35mm/135/36x24) on an APS-C camera. The APS-C camera is designed for a DX lens. So...APS-C with a DX is full-frame, 36x24 with FX is full-frame, but APS-C with FX is not.
I'm going to keep an open mind. The concept is plausible: Focusing happens in the lens of a conventional camera, which produces a 2D image on the sensor. If we capture the direction of each light ray entering the lens, we can do the focusing later with software calculations.The proof will be in the results.
Let's not penalize Dr. Ng for making the product and marketing super simple. The Kodak Brownie was super simple and brought film photography to the masses. Dr. Ng decided to sell lots of cameras at an accessible price point in order to become mainstream quickly. A "pro" model will probably come later.
Instead of attacking the choice to simplify the product for the masses, think about the possibilities in post-processing! Now you can focus after the shot too. This could increase artistic control.
Sosua: Newsflash - a 24MP APS-C SLT is not a high ISO pixel peepers wet dream... surprise, surprise.
The NEX-7 will have half a stop on this, plus once reduced to a common viewing size will for all intents and purposes the same at high ISO as the superb D7000 / NEX 5N.
Not bad really when you throw in all the other benefits.
ACR and Lightroom also have excellent algorithms for removing a bit of colour noise as well.
I'm not interested in the A77 but really, its not so bad if you want / need the resolution at low ISO.
I think the half-stop advantage is due to not losing light through the pellicle mirror of the A77, which is not needed on the NEX-7.
MdC64: Compare the A77 to the A35 and 5N, particularly at high ISO. More pixels are not necessarily better. I suspect that I won't like the NEX-9 pictures better than the 5N's or even the C3's, although the 9's EVF and controls are certainly nice.
...although I didn't account for the light loss through the pellicle mirror of the A77, which the NEX-7 won't have.
I meant the NEX-7 and my rationale is that the NEX-7 and SLT-A77 should use the same sensor.
Big IF. I'd rather have the ISO advantage. In any case, APS-C beats M43, which will probably beat Nikon 1 (CX) in high ISO performance. I'm thinking long term about what system to invest in (i.e. lenses). Sensor advantage is obvious. Sony did a great job of miniaturizing the camera body, so equivalent Nik1, PEN and NEX models are the same. Lens weight is about the same for Nik1 aned PEN, somewhat heavier for NEX (except the pancake). Hmmm...
Ahem...I meant NEX-7.
Compare the A77 to the A35 and 5N, particularly at high ISO. More pixels are not necessarily better. I suspect that I won't like the NEX-9 pictures better than the 5N's or even the C3's, although the 9's EVF and controls are certainly nice.