Clearly targeted to the upcoming smartphone brigade as a series of cameras to run alongside the more traditional K50/5/3 etc ...... AS STATED by Pentax exec's.
Once again.... also targeting the Asian market, soccer Mum's and fashionista's.
Quite clearly not for the traditional forumite black with white lettering brigade...... but because it's a new product or a variation thereof, it gets an announcement all across the world. Kind of wasted on this forum really.
BUT DON'T stress you lot ....... you don't actually have to buy it ok...... under all those cutesy pie colours and flashing lights is a damn good stills camera once again put out by a company that knows their market and despite not coming out with FF (yet) or a new lens every month (because they already have more than Fuji or Samsung can poke a stick at) are making a profit doing what they know best. Move on folks, nothing more for you to see here.....
Very interested to see how this reviews.From a tech point of view, the sensor, apart from cramming more mp's into them, nothing seems to have bettered the 16mp Sony sensor yet.... It seems we have reached a plateau and grabbing at straws. Bravo to Samsung for doing this, Pentax should have retained a deal with them, because the synergy would have worked well. Seems to be a safe game going on everywhere else.
Sad truth of the current times is gaining any sort of market traction. This looks like a really nice piece of kit, but with sales having declined of late it's hard to see Samsung gaining any sort of following in mass market terms.It's clear that the minnows have to punch well above their weight to keep in the game, especially when you see the 7DMkII being a catch up machine from a bygone era...... but it will sell cos it's a Canon and people need something to hang all those lenses on. It's all in the name and not so much the effort put in.
Mr Darma: I'm inclined to believe that this will go the way of the K-01 (which was a much better camera than it's fate). As a dedicated lifelong Pentax shooter with 5 bodies and 30 lenses, I gave up on APS-C and am back shooting film on my MZ-S, PZ1-p and ZX-5n.....patiently waiting for the much rumored and perhaps never to happen full frame K-1. I wish the effort by Ricoh/Pentax had been directed thus rather than on this blingy little thing.
This blingy little thing is a smart way to enter into Ricoh's strong hold markets, predominantly the Asian one. It's small, colourful and modern looking, regardless of whether it's mirrorless or not. It looks cool to them, has program mode and will take good photo's. It's been designed and sold in a tough, declining market thankfully where Pentax/Ricoh has the understanding not to go into other niche's that won't make money.... neither will making film camera's, so maybe instead of unintelligent griping, perhaps with a little knowledge you will begin to understand how important and just how good this couldl be for the bottom line in tough times.....
Petroglyph: Looks like a nice lens. The excellent, but discontinued, SIgma 50-150 weighs 1350 g. (What does Sigma put in those lenses?) If this new one has as good IQ as the Sigma one, Fuji shooters should be happy campers. Nearly a Kilogram is not too bad IMO. Carry around the, recently leaked, Sigma 150-600 at 3850 g. for a few days and this one will feel like a feather. If you want high IQ and compact/light get the Pentax 50-135 f/2.8 weighing in at 685 grams. Course you'd have to stick a 816 gram K3 or similar on the back of it. The Pentax has better coatings and fully WR and performs a bit better than its Tokina cousin according to many. I bet this new 50-140 turns out to be a very good lens for Fuji shooters.
He is saying better than the Tokina.......... not the Fuji; that's not hard to believe if you've used Pentax lenses..... colours and lens flare resistance... stunning !!!
fakuryu: If this lens is as good as the Pentax DA* 50-135 f2.8 but has a faster AF, Fuji useers will be in for a treat! I love the IQ of the DA* on my K5II but that AF because of the SDM is a let down.
+1 The Pentax lens IS optically excellent, lovely Bokeh, but s l o w....
Yet another tilt towards coloured and out of left field camera's for Pentax.....which is an understanding of their market strengths. Spec wise pretty good compared to the opposition..... so for all the uninformed out there, watch this space as it does well turning even more profit for Pentax.
But dear GOD.... please DPR........ DONT review this camera... can see it now, full of silly, snarkey, uninformed comments by reviewers stuck in a Canikonony space warp and no understanding of Pentax's market. I'll read proper reviews from unbiased other sites thanks....... it's not a product for you to review.
mpgxsvcd: I find it interesting that everyone keeps saying “Look at the Market Share Nikon has” instead of “Look at the profits Nikon is not making”. Having a big market share is a good thing only if that market has growth potential and is already profitable. Having more of a non-profitable market is actually a bad thing.
Just them and Pentax?? Because they sure are......
And that folks is how one stays in business, marketing to an audience that they know will purchase your products.... regardless of forum geeks and DSLR / 4/rds snobs and pixel peepers.... colours, fun and know your Asian markets.Think Canon, think evolution and great marketing, this is just another way of doing it...... not going to make my camera case in a hurry, but it works for Ricoh.
So, if it was titled, Black n white study of Thailand's monkey's and temples.....would it be better received ???It must be annoying for these sites to sift through the crumbs before photokina comes, after which everyone will be bombarding them with why the camera's aren't being reviewed fast enough........ cant win I guess, but yes there is some better work out there, just tech wise it puts the cat amongst the pigeons.I know why he used a Nokia to shoot his holiday, it's a seriously good mobile phone cam and a very capable camera full stop. The ability to blow up large out of this sensor has had me fool a few friends who own DSLR's.
Typical nonsensical rhetoric by those blinkered forum geeks here.....Most brands cover many designs to keep all manner of people happy. It's brand awareness to produce something like this.By far the biggest % of consumers want a smallish point and shoot, don;t waste their time comparing and measurebating or care less about DSLR's.If you have a compact, next to a bridge cam, next to a DSLR next to a......then that's why you become the market leader worldwide.If you don't like these superzooms, that's fine, tens of thousands will......and I shoot a totally different brand, yet it's just plain good business sense for any brand to cover a few bases and keep the $$$ coming in, so they can afford the R&D on your precious next gen DSLR......be happy
Chris2J: To me: a stupid exercise.
.....oh dear, life has to fit in a nice square and serious box does it??
That's an awesome series of photo's. Well done that man. Great to see someone setting up shots like this and having some FUN with their photography. Makes a change from the usual and endless geek talk about megapixels, sensors, constant apertures and who's 4K video is better.........
Was easy to download and looks like a cheapened version of Lightroom meets photoshop. Some interesting features, but after a quick look through, I don't really like what I see, very noisy and tacky applications. Some are OK.Not bad for a free offer, but I'm deleting it and sticking with LR5 & PSE.Good for those looking for a free enhancer.
Thanks for posting that.....very inspiring
Zvonimir Tosic: Regarding inverting the 645 Z into a mirrorless;There are numerous worthless mirrorless systems out there, from a tiny sensor ones all up to the FF. Why are you so hungrily craving another one? Why such a desperation, insatiable greed, lack of respect for uniqueness?Isn't there enough cheap electronics to feast from, or you crave something that still dares to stand on its own and resist to the blind fad? It seems many have already become the Borg.
As I pretty much figured, it's currently all to do with size / weight. My DSLR feels fine and for landscape / weddings I feel no need for mirrorless. If I was going to go hiking in the mountains or long days as a tourist and was after ultimate power to weight ratio, then yes Olympus and Fuji...........
on a serious note...........what is there really to be gained from mirrorless when actually taking a photo?? I'm not against them, I just have mirror cameras...(apart from K-01 I just snapped at bargain price) Sure they are generally smaller, ok, cool, what else will make such a difference to my photo's that I can't do with a K5, 70D or similar? AF is generally within acceptable range for most all modern cameras.....I don't do mcuh video, if I did for weddings coming up, i'd buy a video cam....so i'm quite serious, do they offer major advantages?
BozillaNZ: So int he end Pentax still can't produce any full-sized sensor cameras! It's either Cropped 35mm or cropped 645, Pentax is for Croppers! It's sensor is far smaller than theactual '645' model number suggests, no matter how you fans spin it.
He's happy, just successfully grabbed, Troll of the month award....
Khun_K: it is a time this product, although I am sure will be quite good, will not help Pentax, it is unfortunate that there is little room in the market left for Pentax. Nothing wrong with Pentax, it is just tough.
The ignorance of some people astounds me.....
Super486: 645Z for landscape/portraits and K-3 for action would be a great combo!
said it a long time ago, Ricoh/Pentax now need to hook up with a mobile device producer, then they'd be gaining a whole lot more to their tech and prospective market.