Hooray! They've found a use for the "1" system.
We've come to expect great ideas and great products from Sony. These are no exception. The stumbling block will be what is the single biggest problem with all smartphones: battery life.
Hasselblad: Once considered the archetype of photographic equipment. Now nothing more than an ugly fashion accessory. How the mighty do fall.
Yet another excellent Freniac Grip.
Richard, what are you going to do when manufacturers eventually wake up to the concept of ergonomics? There are so many soap-bar cameras out there that benefit hugely from a simple finger grip, which neither makes a camera ugly nor bulky.
If you buy this camera, be sure to order a Freniac grip for it. Without one, it is a bar of soap.
zoomf: What is shocking is that so many naysayers here do not recognize the stunning Italian design features presented. This was created by professionals for the 1% who understand this " is a celebration of the passion". Perhaps if you owned a fine automobile or any quality good for that matter you would see this Lunar dangling proudly around your neck.
Thank goodness only 1% have more money than sense.
gustabod: OK, we've critisized the thing to oblivion, now let's give Hassy a hand and offer suggestions on what they SHOULD have done instead (as pointed out by someone earlier research didn't come into this). Me, I would have taken the NEX 7, a few minor control changes (better buttons whatever) added "tuned by Hasselblad" or "Hasselblad Edition" or something like that on the front and sold it for 2 grand.
And the savy among us would go out and purchase an NEX-7.
Just like Kodak, Hasselblad will fall off the edge of existence if they are unable to innovate and retain their niche in the high end of pro studio equipment. For them to be literally destroying their brand with this ugly, consumer oriented Lunacy thing, is something that should cause heads to roll in the company.
GSD_ZA: Pity about the bar-of-soap ergonomics. Otherwise a very interesting looking camera.
I own an S95, and have fixed the ergonomics with a Freniac grip. I expect Freniac will make money out of this one too.
Other than to accommodate the super-zoom thing, I don't understand why they are still putting such minuscule sensors in these cameras.
Am Cam Guy: These comments are interesting but does anyone realize we are talking about a P&S pocket camera? If they built is with a viewfinder, a huge ccd, a hot shoe etc it would be an SLR and you would carry it in a case with a strap around your neck. I do a lot of traveling and carry my P&S in a small pouch on my belt. This makes it convenient to take it anywhere, even formal dinners. What I like is the low light performance because the places I visit rarely allow flash. While I'm not a professional I do want sharp, clear pictures in a pocket camera. This camera isn't for everyone but it is just fine for me.
Well no, not quite an SLR, but it would be a Nikon V1 (which has the same size sensor).
Pity about the bar-of-soap ergonomics. Otherwise a very interesting looking camera.
Well done Samsung. In its class, this is the one I'd pick.
Felix E Klee: Why is the resolution tested with black and white charts? Especially with this type of sensor, wouldn't it be more appropriate to evaluate and compare resolution using colored charts?
Because they're testing optical resolution rather than colour resolution. Optical resolution is the ability of an optical system to resolve or separate distinct features from one another. Having colour in the test image would only confuse the test.
Colour resolution, or colour separation, is related, in a digital system, to bit depth.
Every time a manufacturer comes out with yet another ergonomically silly retro design, Richard Freniac laughs all the way to the bank. His grips are superb, and make a huge difference to a bar of soap.
One of the ugliest cameras I've seen for a long time. I wish manufacturers would get over this so-called retro fad. It's so... um, retrogressive.
GSD_ZA: Who's Marc Newson? This thing looks like one of those $10 Lomography cameras.
I'm still not sure that he's anyone in particular.
Who's Marc Newson? This thing looks like one of those $10 Lomography cameras.
I would like to be among the first to applaud the end of tricks with mirrors and levers. The mechanical nonsense that goes on inside an SLR has no right to persist into the near future.