mosc: There are definitely some guys at Canon and Nikon that just pulled out some hair reading this pricing announcement! Not only does it hit their lens business but it puts the entire FF sensor format on notice.
afraid notf1.8 APS-C is equiv to f2.7 on FFnot to mention the zillion of other benefits of FF over smaller
fantastichow about a f2 FF zoom now ::)
DickyUK: "Swedish camera manufacturer Hasselblad is finally shipping the 'Lunar'."
Hasselblad LONG AGO ceased to Manufacture Cameras... and long ago ceased to be SWEDISH .....Most of thier Cameras are made in Japan by Fuji as are the lenses for them
Now they are rebadging SONY's with a wood Veneer
thats ok, fuji is a fine camera companyso is sony
this special edition reeks of lower middle class nouveau riche
Minolta4Life: That is the mother of all cameras! I haven't seen anything like that since my mom had the wood side panels on her 1972 station wagon. Way to go Hass. If you think this camera will put you back in the camera game, give me a job. I have plenty of ideas for you. For starters, lets rebadge a Holga, cover it in snake skin, and see if we can get $5,000 a unit. Embarrassing.
I like your style :)
the dangers of turning an April fools joke into a production camera ?
the fact is that the current generation of FF DSLRs wipe out Hassleblad.Affordable, transportable MF such as the Leica S2 and Pentax 645D further put the final nails in the coffin.
putting coffin wood around a Nex and adding a zero to the cost won't save them!
Just how is any software tweaking on a rubbish camera interesting for photographers ?
dpreview is really trying too hard to be trendy ! (just as the iphone is going out of fashion as well)
nice, thanks for this article
massimogori: Autofocus? Is that so difficult?
Leica M photographers consider RF MF as largely superior to AF.
you could do the M mount with a new AF system as well but lets see
stevez: I'd like to see a MILC like the OM-D in either APS-C or MFT, with EVF of course.
MFT is well below the threshold we are looking for here.APS-C would be nice but Leica can't compete head on with Fuji and Sony, unless its a fixed lens zoom of course.APS-H or FF is expected.
EssexAsh: is panasonic about to release a new model then?
this camera is not a Panasonic, and will be made in Germany
40daystogo: My dream Leica camera would be, firstly, affordable, and have a full frame sensor or APS-C with a non-interchangeable 24-90 Leica zoom lens with at least f2.0 or preferably f1.4 aperture. That would cover most of my photographic needs. i.e. their X2 with zoom lens.
I am disappointed with the Sony RX1 and Leica X1, X2 series because I need a good zoom lens, rather than fixed focal length.
The Leica zoom lens on the Panasonic LX5/LX7 - Leica D-Lux 5 etc is really sharp, and I'd love a Leica camera with non-interchangeable zoom with a decent sensor size.
an affordable Leica camera would not be a dream, it would just be a Sony or a Fuji
thats not Leica's market niche
CFynn: How expensive is an optical rangefinder assembly really? You used to be able to buy clip on made-in-Germany optical rangefinders that fit the accessory shoe of cameras that didn't have a rangefinder. They wern't very expensive. At one time plenty of fairly inexpensive cameras had built-in rangefinder focusing too.
It is not some new technology anyone had to spend R&D money on - and Leica probably have plenty of old equiptment for making optical rangefinders.
the rangefinder mechanism probably adds around £1,500 to the cost
Wow, sigma is on fire at the moment !
Wow, sigma is on fire at the moment !I though Fuji, Sony, Olympus and Panny would take away the DSLR business, now Sigma is eating into the DSLR lens cash cow as well!
great camera, and a good evolution of the APS-C dslr
good comparisonas I expected, the 50mm f1.4G and the 85mm f1.8G are the best lensespretty much concurs with slrgear
If I wanted an outstanding 28mm f2.8 lens and sensor I would buy the brilliant Sigma
I am sure this is a great camera, but it's interesting how much Nikon and Canon are behind Sony, Fuji and Olympus.
I have a Sony RX1 and Olympus OM-D which pretty much covers my needs.It would have to be pretty spectacular for me to move in the next few years to be honest.
underxposed59: And everyone thought the Sony RX1 was ridiculously priced.
The RX1 lens performs better then the Zeiss 35mm f2 ZF which is £1000. The FF sensor is one of the best you can get, the cheapest comparable camera is the D600 at 1,500.Add in the miniaturisation and suddenly the RX1 is looking good value
as predicted, the new compact is taking shape across the boardalso the re-emergence of the prime lens as the main lensescongrats to Nikon on joining the Fuji, Sony, Sigma and Leica group of high qulaity compacts
pentaxfun: They seriously aren't even having it be like a 7100e and a d7100 where you can pick whether or not to have an AA? Are you freaking kidding me? Wtf!? According to articles on here as well as other highly regarded photographic sources, the consensus was always the pros of not having an AA-filter only outweighed the cons in a VERY very limit, narrow, ultra specific type of shooting situation. Like, only at a very narrow aperture range, in a specific shooting situation, it was better, but in the other 99% of shooting situations, the image quality was far better with an AA than without one, and thus, other than for a very specific niche of photography, for the avg typical photographers, having an AA-filter was much better than not having one. So, this is blowing my mind that they would really just offer it STRICTLY as a non-AA camera, and not even have it be an optional thing like on the d800. What the hell!!??!?
well the consensus was wrongI have used a Fuji X-pro1, Leica M9 and Nikon d800E and can say that I will unlikely buy a camera again with a LP filterJust fuzzies the picture and does nothing useful. Moire is irrelevant for modern sensors