This camera is targeted at exactly the market who will recognize its shortcomings in comparison to the competition and stay away in droves.
PaulSnowcat: So they've decided to aim above NEX7 and make "the only one" camera, not an addition to a DSLR and price it accordingly, i.e. very high... Risky.
NEX7 offers great IQ, alot more lenses, and lower price. So new FUJI's sensor must be something fantastic to make someone to prefer this camera.
Nikon's "overpriced fashion camera" is apparently selling very well.